The era of video marketing: a safe bet
Posted: Thu Mar 27, 2025 4:58 am
Still not using videos in your marketing campaigns? It's time to grab your camera and make the most of it. Record videos, take photos, create GIFs, and whatever else you can think of to add a visual touch to your strategy. Video marketing isn't a groundbreaking tool, but its presence and impact are growing.
Videos are present in our daily lives. As social media users, we usually watch at least one a day. As marketers, we will always keep this resource in mind because we know our audience will watch it and, also, because of the advantages it offers:
Brand awareness. Video perfectly communicates the chinese overseas australia data brand story we want to tell and fosters customer loyalty, which in marketing we call engagement . Recommendations from brand loyal customers have great power to convince other users, and if we add to that the fact that 79 % of users say videos also help them make purchasing decisions , we have a perfect formula for attracting new customers.
Audience attraction. Videos entertain and engage audiences . That's why they're used to attract audiences and thus gain new customers. It's very common in email marketing campaigns to mention the word "video" in the email subject line, as it increases the open rate.
In addition to increasing engagement , video marketing also helps businesses prioritize potential customers. By analyzing video results and observing the buyer's journey , we can determine which users we're interested in converting into customers and whether they're interested in our products or services.
Videos are present in our daily lives. As social media users, we usually watch at least one a day. As marketers, we will always keep this resource in mind because we know our audience will watch it and, also, because of the advantages it offers:
Brand awareness. Video perfectly communicates the chinese overseas australia data brand story we want to tell and fosters customer loyalty, which in marketing we call engagement . Recommendations from brand loyal customers have great power to convince other users, and if we add to that the fact that 79 % of users say videos also help them make purchasing decisions , we have a perfect formula for attracting new customers.
Audience attraction. Videos entertain and engage audiences . That's why they're used to attract audiences and thus gain new customers. It's very common in email marketing campaigns to mention the word "video" in the email subject line, as it increases the open rate.
In addition to increasing engagement , video marketing also helps businesses prioritize potential customers. By analyzing video results and observing the buyer's journey , we can determine which users we're interested in converting into customers and whether they're interested in our products or services.