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sales and marketing scopes: what’s the difference?

Posted: Thu Mar 27, 2025 4:50 am
by suchonak.a.ni.z
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Based on what you’ve learned so far, it might sound as if marketing and sales work best separately. A closer look at their scopes reveals how they work together.

As we said earlier, marketing’s job is to generate interest. They do this through advertising, social media campaigns, content marketing efforts, and more. The chinese overseas british data sales scope is similar but focuses on interactions with individual people or buying groups. For both b2b and b2c, the traditional sales funnel incorporates a top, middle, and bottom section. Via collaboration, the marketing and sales teams want to quickly move prospects from the top of the funnel to the bottom. Let’s take a closer look at what that means.