Invite your audience to reply to a question.
Posted: Sat Dec 07, 2024 9:28 am
For this reason, re-engagement is hands-down an essential part of an effective email marketing strategy.
When crafting your re-engagement email campaign, aim to warm up cooler subscribers. Try offering them something new, or showing them a different side of your business that could grab their attention.
Here are some ideas for your re-engagement campaign:
Remind subscribers about your business and the value you can offer them.
Give un-engaged contacts exclusive offers.
Spotlight some new content.
Use an occasion like a birthday or holiday to regain contact.
For more tips on how to reach inactive customers, check out this article on winback emails.
9. Run trigger-based campaigns
Trigger-based campaigns, or transactional emails, are a series of bahrain telephone number data marketing emails which are sent to contacts based on specific actions they take.
For example, a link to a piece of content in one email might trigger a series of three follow-up emails that go out only to subscribers that clicked the link. This can work in reverse, too.
If you send an email and a subscriber doesn’t click the link, you might send another email with a question or a piece of content they might like instead.
Trigger-based campaigns are a great way to maintain relevant communication with your subscribers. Instead of sending everyone the same monthly newsletter and weekly promotional email, stay in touch with your audience based on how they interact with your business.
The best part? Marketing automation takes care of sending all the emails. All you’ve got to do is set up the triggers.
You can set up three different types of emails to be automated this way:
Behavior-based triggers — for example, when a contact visits a landing page on your website, clicks on a link in your email, or makes a purchase, they’ll receive a follow-up email.
Demographic-based triggers — helpful for sending birthday emails to subscribers.
When crafting your re-engagement email campaign, aim to warm up cooler subscribers. Try offering them something new, or showing them a different side of your business that could grab their attention.
Here are some ideas for your re-engagement campaign:
Remind subscribers about your business and the value you can offer them.
Give un-engaged contacts exclusive offers.
Spotlight some new content.
Use an occasion like a birthday or holiday to regain contact.
For more tips on how to reach inactive customers, check out this article on winback emails.
9. Run trigger-based campaigns
Trigger-based campaigns, or transactional emails, are a series of bahrain telephone number data marketing emails which are sent to contacts based on specific actions they take.
For example, a link to a piece of content in one email might trigger a series of three follow-up emails that go out only to subscribers that clicked the link. This can work in reverse, too.
If you send an email and a subscriber doesn’t click the link, you might send another email with a question or a piece of content they might like instead.
Trigger-based campaigns are a great way to maintain relevant communication with your subscribers. Instead of sending everyone the same monthly newsletter and weekly promotional email, stay in touch with your audience based on how they interact with your business.
The best part? Marketing automation takes care of sending all the emails. All you’ve got to do is set up the triggers.
You can set up three different types of emails to be automated this way:
Behavior-based triggers — for example, when a contact visits a landing page on your website, clicks on a link in your email, or makes a purchase, they’ll receive a follow-up email.
Demographic-based triggers — helpful for sending birthday emails to subscribers.