2. Advantages of Twitter for companies
Twitter’s very value proposition is that it connects you (whether you’re a brand or a casual user) to the rest of the world: by its dual nature, Twitter serves both as a content dissemination and self-promotion platform and as an active listening forum where you can directly read the opinions of customers who mention you or measure your reputation from indirect statements, since it has an internal search engine. This is not only useful for monitoring the impressions of those who already enjoy your products or services, but also for locating potential customer niches , new needs to be covered in your sector and easily monitoring the profiles of competitors . In addition , one can always reach out and get to know one’s audience by asking them to participate in internal surveys on the platform itself or by tweeting questions.
Another advantage of having a company profile on is optimized for “ sharing” – profiles that publish engaging, quality content reach ever-larger audiences thanks to features such as comments, quotes or malta whatsapp number data 5 million retweets. In this way, posts gain a lot of organic visibility , allowing your brand to progressively expand its network.
Since Twitter profiles also count when it comes to SEO positioning, if you have already identified the keywords for your business, including them regularly and strategically in your Twitter content will help you improve your organic position in search engines .
As a bonus, monitoring the performance of your profile and your content on this platform is incredibly simple, as Twitter includes comprehensive internal metrics tools for free.
3. How to use Twitter for B2B companies: a guide to best practices
To achieve all the benefits described above organically (without investment), it is crucial to use Twitter correctly. Therefore, below are some examples to maximize the performance of your corporate account:
