According to ReportLinker, the global e-mail marketing market honduras phone number list will reach 17.9 billion dollars by 2027. A figure that represents significant growth if we take into account that this year the business volume is estimated to reach 7.5 billion dollars.
These data indicate that companies are increasingly betting on E-mail Marketing campaigns for all the advantages they offer. However, despite their effectiveness, it is possible to increase their performance with the application of Gamification , a concept widely used in recent years in marketing, as we have discovered in other articles on this blog .
Companies can now take advantage of the benefits of Gamification in their email campaigns.
How to use gamification in email marketing?
Companies that want to apply Gamification in their email campaigns have to take into account the following:
1.- Planning is everything
Proper planning for an email marketing campaign with gaming elements is important to achieve better engagement.
You don't have to set up a challenge that can be solved in minutes, but rather set a specific time period to participate so that more people on your mailing list can benefit from the promotion.
In addition, for those subscribers who do not make it in time to participate in the promotion, an alternative must be prepared to keep them engaged.
2.- Take care of the visual appeal
Promoting a newsletter with gaming elements will not be enough to engage users.
In an e-mail marketing strategy with gamification, it will also be necessary to take care of the visual aspect so that the proposal is eye-catching and even more attractive.
3.- Optimize the user experience
There is nothing more frustrating than being faced with a challenge to achieve and not being able to do it because the technology fails.
Before launching an email marketing campaign , you must ensure that the challenge posed to newsletter readers can be met perfectly by carrying out test mailings.
4.- Analyze the data obtained
Applying gamification to marketing campaigns provides a lot of insights into subscriber behavior.
For this reason, this information must be used to analyze all the important data extracted from emails containing game elements.
Data on user interaction can be helpful in making your next email campaign a success.
5.- Focus the campaign beyond email
To make an email campaign even more effective with gamification elements , you have to think beyond the email.
Gamified content must be distributed through all the means available to the company, such as the different social media profiles or a landing page created specifically to distribute that content.
Email is a great way to promote a company’s products and services and now with gamification it can be the best way to keep potential customers engaged.
