Trigger: Customer orders a Vietnamese recipe book online.
Posted: Sat Dec 07, 2024 9:10 am
Product recommendation engine
Objective: Drive conversions through tailored suggestions.
Personalized product recommendations can significantly boost engagement and sales by providing shoppers with items they’re more likely to buy. Automation allows for dynamic recommendations based on browsing history, past purchases, or preferences. This scenario in marketing automation for retail uses product feeds to keep recommendations relevant and personalized, with minimal setup required.
Did you know? Personalized content can increase your marketing ROI by 10-30%.
Example: An online bookstore sends personalized recommendations list of bahrain cell phone numbers based on purchase history, helping customers discover similar or complementary titles and generate cross-selling opportunities.
Step 1: Send a “You might also like” email with recommendations: other recipe books covering different cuisines or Vietnamese travel and language books.
Step 2: If the contact clicks through any product suggestions from the previous email, wait 2 days and send a small discount on the genre they are interested in.
Source
Impact: Boosts sales by promoting items relevant to individual customers, enhancing their shopping experience.
Leverage Brevo’s Product Feeds feature to display up-to-date product recommendations. Automatically pull product information (like images, prices, and names) directly from your store’s inventory into email templates.
4. Birthday and anniversary offers
Objective: Strengthen customer loyalty through personalized recognition.
Did You Know? Birthday emails have a 481% higher transaction rate than promotional emails.
Building loyalty is key for retail success, and automation simplifies recognizing events like birthdays and anniversaries. Retailers can send automated messages with personalized discounts or rewards, enhancing customer experience and encouraging repeat purchases.
Example: A footwear e-commerce site sends personalized birthday emails, offering a special discount to customers on their special day.
Objective: Drive conversions through tailored suggestions.
Personalized product recommendations can significantly boost engagement and sales by providing shoppers with items they’re more likely to buy. Automation allows for dynamic recommendations based on browsing history, past purchases, or preferences. This scenario in marketing automation for retail uses product feeds to keep recommendations relevant and personalized, with minimal setup required.
Did you know? Personalized content can increase your marketing ROI by 10-30%.
Example: An online bookstore sends personalized recommendations list of bahrain cell phone numbers based on purchase history, helping customers discover similar or complementary titles and generate cross-selling opportunities.
Step 1: Send a “You might also like” email with recommendations: other recipe books covering different cuisines or Vietnamese travel and language books.
Step 2: If the contact clicks through any product suggestions from the previous email, wait 2 days and send a small discount on the genre they are interested in.
Source
Impact: Boosts sales by promoting items relevant to individual customers, enhancing their shopping experience.
Leverage Brevo’s Product Feeds feature to display up-to-date product recommendations. Automatically pull product information (like images, prices, and names) directly from your store’s inventory into email templates.
4. Birthday and anniversary offers
Objective: Strengthen customer loyalty through personalized recognition.
Did You Know? Birthday emails have a 481% higher transaction rate than promotional emails.
Building loyalty is key for retail success, and automation simplifies recognizing events like birthdays and anniversaries. Retailers can send automated messages with personalized discounts or rewards, enhancing customer experience and encouraging repeat purchases.
Example: A footwear e-commerce site sends personalized birthday emails, offering a special discount to customers on their special day.