Return on investment (ROI) is one of the primary metrics used by sales bahamas phone number resource organizations to measure the actual performance of their telemarketing service programs. Increasing Telemarketing Services roiby Angela Garfinkel, President Return on investment (ROI) is one of the primary metrics used by sales organizations to measure the true performance of telemarketing services programs. The basic formula for ROI is the sales revenue generated by a marketing campaign divided by the cost of the marketing campaign. Most companies work hard to get :, : or even : return on investment.

Other organizations have found that the optimal ROI range is: To: Still other organizations are satisfied with any ROI of at least the following: Whatever the goal, it’s important to carefully determine how your organization recognizes revenue (the first half of the equation) . If you sell a product or service that is billed monthly and the average customer is retained for several months, then revenue will be the monthly billed amount multiplied by the number of months. If you sell a subscription service that charges customers months in advance but gives you the option to cancel within a few months, projected refunds should be included in your revenue calculations.