It is not enough to select a keyword and write a post mentioning it a few times. You must know and interpret certain factors to deduce whether it is worth writing an article to answer the specific search intent of that keyword and how it should be done. In this post we teach you what a good SEO agency should consider when selecting keywords.
Why is it so important to select the right keywords?
Choosing keywords is so important that, if not done properly, it will lead to the failure of bay venezuela telemarketing data that particular company's web positioning strategy.
No matter how good your content is, without the perfect keywords you won't be able to rank in search engines.
And that is because search engine indexing algorithms analyze those sentences or words of interest in the title, subtitles, content, and even the URL to know what the post is about and evaluate how much it responds to the user's intention.
seo agency
In short, keywords are related to the success or failure of an organic search engine positioning strategy.
Do you want to know how to do it professionally?
What an SEO agency in Madrid considers when selecting keywords
There are six factors that an SEO company in Madrid considers when carrying out a keyword study and selecting the most appropriate ones for your business. Let's analyze each factor.
1.Short tail or long tail keywords?
Short-tail keywords are those that consist of one or two words, such as “SEO agency”; long-tail keywords are those that consist of several consecutive words and make the search more specific and transactional, such as “SEO positioning agency in Madrid”.
Ideally, an online business should position itself for short-tail keywords because they have more searches. But this is not easy because competition on Google is fierce.
For this reason, an SEO positioning agency is responsible for analyzing this market and determining whether it is possible to position the client for the main keyword and, if not, they could begin their strategy by positioning long-tail keywords.
This way, you will have visibility and a place in search engines, which always has a positive influence.
2. Keywords of opportunity
Opportunity keywords are new or low-competition keywords that are revealed in a keyword analysis and that SEO agencies use to target a new user market or an innovative business opportunity. They are very important, and can be used as semantic words in a post to attract users.
3.The volume of the keyword
Volume is the number of users searching for that keyword in a month. You would never try to rank for a keyword that only 10 people search for per month, right? Although there are cases where they are used as objectives, it is not very common because the ideal is to increase organic traffic. In addition, the higher the volume, the more opportunities you have to optimize your content and compete for it.
4.The competition of that keyword
And this is one of the most important analysis factors.
Imagine you are a startup and you want to rank for “SEO agency”. Although it has an average of 50,000 searches per month, its competition is high and its ranking difficulty is between 48 out of 100.
So, you could choose to position yourself for “SEO positioning agency in Madrid”, whose monthly volume is about 500 searches on average, but its positioning difficulty is low, around 40 out of 100.
5.Filter and selection
After extracting a list of keywords, it is time to select the best ones.
To do this, we recommend that you go for the one with the best search volume/competition ratio.
This way, you will easily increase organic traffic.
