How Does PLG Work In SaaS?
PLG companies have a greater potential to go viral, which obviously buy albania telemarketing data leads to more customers and lower acquisition costs if the model is correctly applied.
There are certain rules that SaaS companies need to consider when going full product-led. So, let’s discover what they are and understand if they match your business.
1. Develop a Self-Serve Buying Process
In this scenario, the product is the lead magnet, pulling customers closer and allowing them to discover your solution without the need for assistance. So, you first need to ensure your target audience has an intuitive purchasing experience.
Create a website that conveys the product value you bring by:
communicating your value propositions
displaying your pricing plans and everything they stand for
creating a simple product sign-up and setup process.
At the end of the day, you need to make sure that you can gain new users and generate business growth without requiring the significant assistance of marketing and sales teams.
2. Harness the Power of Free Trials Or Freemium
In the PLG model, a nice website with smart copy won’t be enough to drive exponential growth.
You’ll definitely need something extra to sweeten the deal.
The freemium model or free trial implementation can give you the push you need when it comes to obtaining users. If you choose the freemium product approach, you need to make sure that potential users have complete access to your product’s core features.
