Question is – why does segmenting work so well?
Posted: Sat Dec 07, 2024 8:43 am
Step 3: Build relationships by gaining trust and opening doors for interactions
Here’s my favorite part – building relationships. Follow these awesome tips for stronger customer relationship marketing:
1. Employ engagement tactics
Try interactive email features to get your audience to engage with you. The Daily Carnage newsletter hosts a daily poll for encouraging engagement:
Source
2. Engage on multiple channels
Or, cross channel engage with your customers. This means you interact with your target audience on not just email, but on different social channels.
Both The Daily Carnage and The Latest talk about what’s happening in their Facebook groups. This comes with double-decker benefits: you grow your community and build relationships on other channels too.
Source
3. Segment emails
Segmenting email campaigns can boost your bahrain mobile phone numbers database email opens by 14.64% and clicks by 59.99%.
When you segment your email list, you categorize recipients into groups. For example, create a segment email group of those who joined your list from the same source like a webinar you hosted or an eBook you gave away.
With Brevo you can also segment your list based on your subscribers’ activity on your website.
Let’s say a contact visits the ‘shoes’ category in your ecommerce store. With a preset automated workflow (Psst! You can create this with Brevo Tracker), you can set this particular visitor to an ‘interested in shoes’ email segment. From there on, send the segment or group email content that’s written specifically with them in mind, so it resonates with them.
Remember when I said, ‘emails that speak to me?’ This is what I meant.
Bonus: Start segmenting your email list from the start by asking subscribers about their interests and email preferences on the email sign up form. The multi-list subscription forms do this for you. Then your contacts will be automatically added to the corresponding contact lists, so you can send them targeted emails based on preferences.
4. Create videos to show your human side
Showing your business’ human side is a given for connecting with your audience. So, why not use the same approach in your emails? Jess Smith, a career coach often shares videos in her emails, which helps her breed trust with her audience:
Here’s my favorite part – building relationships. Follow these awesome tips for stronger customer relationship marketing:
1. Employ engagement tactics
Try interactive email features to get your audience to engage with you. The Daily Carnage newsletter hosts a daily poll for encouraging engagement:
Source
2. Engage on multiple channels
Or, cross channel engage with your customers. This means you interact with your target audience on not just email, but on different social channels.
Both The Daily Carnage and The Latest talk about what’s happening in their Facebook groups. This comes with double-decker benefits: you grow your community and build relationships on other channels too.
Source
3. Segment emails
Segmenting email campaigns can boost your bahrain mobile phone numbers database email opens by 14.64% and clicks by 59.99%.
When you segment your email list, you categorize recipients into groups. For example, create a segment email group of those who joined your list from the same source like a webinar you hosted or an eBook you gave away.
With Brevo you can also segment your list based on your subscribers’ activity on your website.
Let’s say a contact visits the ‘shoes’ category in your ecommerce store. With a preset automated workflow (Psst! You can create this with Brevo Tracker), you can set this particular visitor to an ‘interested in shoes’ email segment. From there on, send the segment or group email content that’s written specifically with them in mind, so it resonates with them.
Remember when I said, ‘emails that speak to me?’ This is what I meant.
Bonus: Start segmenting your email list from the start by asking subscribers about their interests and email preferences on the email sign up form. The multi-list subscription forms do this for you. Then your contacts will be automatically added to the corresponding contact lists, so you can send them targeted emails based on preferences.
4. Create videos to show your human side
Showing your business’ human side is a given for connecting with your audience. So, why not use the same approach in your emails? Jess Smith, a career coach often shares videos in her emails, which helps her breed trust with her audience: