More profit
Arguably, the most desirable outcome of AI-driven hyper-personalization is an increase in revenue. And bay spain telemarketing data that’s something very likely to happen, as 76% of consumers are more likely to consider purchasing from organizations that use personalization in their strategies.
Competitive advantage
Everyone is out there to get your customers – that’s why it’s essential you know them like nobody else does. And nothing proves it quite like ultra-personalized experiences. AI-driven hyper-personalization can allow your brand to stay on top of the competition by continuously adapting to evolving customer needs and providing them with the best, most unique shopping experience.
What’s Next? Future Personalization Trends
With the astounding pace at which modern tools are developing, it’s hard to predict the future of marketing personalization. However, we can only assume that its impact will grow, especially given how individualistic and technology-dependent our society is becoming. The market for AI-based recommendation engines is expected to reach $12 B by 2025, so it’s unlikely that momentum will suddenly stop.
Some of the other personalization trends we may see in the future can include:
Predictive personalization
Real-time adaptation, including dynamic pricing and product alerts
Self-personalization, which allows customers to co-design their benefits and offers
Omnichannel personalization, which extends beyond traditional digital channels and uses new tools, such as voice assistants or augmented reality, for a more immersive customer experience
Ultimately, hyper-personalization strategies will evolve alongside new technologies and will rely on further advancements in AI algorithms, data analytics, and privacy protection.
