What is the Churn Rate
Posted: Tue Mar 18, 2025 9:08 am
When it comes to measuring a business's efficiency, even negative figures take on decisive significance. None of these figures carry as much weight as the so-called churn rate.
What does this rate measure? Why is it vital to measure the behavior ebay database of customers who have abandoned us? What benefits do we gain from understanding the reasons why they abandon our brands, products, and services?
We've prepared this article to answer all your questions about churn rates.
Group-427320753
Churn is an English word that means “to shake vigorously.” When applied to the world of commerce, and specifically digital marketing , it doesn’t lose that meaning: it’s an indicator that should shake us up.
The churn rate (also known as the “abandonment rate” or “cancellation rate”) is an indicator of the number of customers who have stopped using our products and services.
This is a ratio that, like any indicator, is measured as a percentage over a specific period of time. It's a particularly useful churn rate for companies that offer recurring billing services, with subscriptions that automatically renew month after month unless the customer cancels.
What does this rate measure? Why is it vital to measure the behavior ebay database of customers who have abandoned us? What benefits do we gain from understanding the reasons why they abandon our brands, products, and services?
We've prepared this article to answer all your questions about churn rates.
Group-427320753
Churn is an English word that means “to shake vigorously.” When applied to the world of commerce, and specifically digital marketing , it doesn’t lose that meaning: it’s an indicator that should shake us up.
The churn rate (also known as the “abandonment rate” or “cancellation rate”) is an indicator of the number of customers who have stopped using our products and services.
This is a ratio that, like any indicator, is measured as a percentage over a specific period of time. It's a particularly useful churn rate for companies that offer recurring billing services, with subscriptions that automatically renew month after month unless the customer cancels.