Resource Analysis
Posted: Sat Dec 07, 2024 7:58 am
The company's capabilities do not always match its desires: it is possible that there will not be enough funds for all the planned changes. Before starting the rebranding and developing a concept, it is necessary to make sure that the company can afford a radical change. It is therefore worth determining the available budget, possible sources of financing and taking into account unforeseen expenses.
Creating a strategy
It is a kind of "map" for the main directions of the rebranding, also containing a list of tools and resources needed to implement the entire concept. Using internet marketing will help you effectively communicate the changes resulting from the rebranding. Remember that a solid strategy is the foundation, but be ready to adapt it to changing market conditions and circumstances beyond your control.
Redesign
This involves designing a new image in accordance with country code +62, indonesia phone numbers a previously developed concept and with the involvement of specialists – branding, advertising and design agencies.
Testing
To evaluate the results, it is worth creating a focus group or conducting surveys. This will allow you to understand how representatives of the target group will react to the changes. Only after collecting and analyzing the results can you start an advertising campaign for the new version of the brand. If the data obtained is not satisfactory, at this stage the necessary corrections to the concept are made.
Rebranding campaign
Consumers like it when companies take their opinions into account. In addition, they have their habits and often react badly to changes. At the same time, they do not want their favorite brands to simply present them with a fait accompli without explaining the reason for these changes. Rebranding therefore requires an appropriate advertising campaign that is not only catchy and attractive, but also provides recipients with as much information about the entire process as possible. In this way, your target group will feel that they are part of a big change, and this creates an excellent foundation for effective communication under the new image.
The Most Common Rebranding Mistakes
There are often situations where the efforts and costs incurred do not bring results. As a rule, this happens because serious mistakes were made during the rebranding process. The most common of them are:
changes made thoughtlessly and without a specific purpose;
lack of proper analysis of the existing brand and its position on the market – as a result, there is a lack of real data to support the conclusions drawn;
improper planning of the entire process, lack of clear deadlines and people responsible for specific tasks at each stage;
too high expenses, exceeding the financial capabilities of the company and ultimately unprofitable.
Another serious mistake is the lack of effective communication with recipients and a well-thought-out campaign that would prepare them for change.
To change or not to change?
A comprehensive rebranding of a brand is a costly, time-consuming undertaking, so you need to think carefully about whether the company really needs it. Sometimes you can only make corrections in some elements – you don't have to immediately change the image, which has been built for years. In many cases, however, rebranding can be the company's last chance to improve its reputation and position on the market.
Did you like the article? Rate it! Do you have a website and would you like to finally start earning money? Working with an SEO agency will help you achieve better visibility in search engines. We invite you to a consultation with our SEO analysts ! At the meeting, you will learn how positioning can help your business.
Creating a strategy
It is a kind of "map" for the main directions of the rebranding, also containing a list of tools and resources needed to implement the entire concept. Using internet marketing will help you effectively communicate the changes resulting from the rebranding. Remember that a solid strategy is the foundation, but be ready to adapt it to changing market conditions and circumstances beyond your control.
Redesign
This involves designing a new image in accordance with country code +62, indonesia phone numbers a previously developed concept and with the involvement of specialists – branding, advertising and design agencies.
Testing
To evaluate the results, it is worth creating a focus group or conducting surveys. This will allow you to understand how representatives of the target group will react to the changes. Only after collecting and analyzing the results can you start an advertising campaign for the new version of the brand. If the data obtained is not satisfactory, at this stage the necessary corrections to the concept are made.
Rebranding campaign
Consumers like it when companies take their opinions into account. In addition, they have their habits and often react badly to changes. At the same time, they do not want their favorite brands to simply present them with a fait accompli without explaining the reason for these changes. Rebranding therefore requires an appropriate advertising campaign that is not only catchy and attractive, but also provides recipients with as much information about the entire process as possible. In this way, your target group will feel that they are part of a big change, and this creates an excellent foundation for effective communication under the new image.
The Most Common Rebranding Mistakes
There are often situations where the efforts and costs incurred do not bring results. As a rule, this happens because serious mistakes were made during the rebranding process. The most common of them are:
changes made thoughtlessly and without a specific purpose;
lack of proper analysis of the existing brand and its position on the market – as a result, there is a lack of real data to support the conclusions drawn;
improper planning of the entire process, lack of clear deadlines and people responsible for specific tasks at each stage;
too high expenses, exceeding the financial capabilities of the company and ultimately unprofitable.
Another serious mistake is the lack of effective communication with recipients and a well-thought-out campaign that would prepare them for change.
To change or not to change?
A comprehensive rebranding of a brand is a costly, time-consuming undertaking, so you need to think carefully about whether the company really needs it. Sometimes you can only make corrections in some elements – you don't have to immediately change the image, which has been built for years. In many cases, however, rebranding can be the company's last chance to improve its reputation and position on the market.
Did you like the article? Rate it! Do you have a website and would you like to finally start earning money? Working with an SEO agency will help you achieve better visibility in search engines. We invite you to a consultation with our SEO analysts ! At the meeting, you will learn how positioning can help your business.