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We have reached Marketing0.4

Posted: Sat Dec 07, 2024 7:54 am
by ukdoy
In recent years, the ways of selling using marketing actions have had many changes in focus. Today we find ourselves with marketing 4.0, a way of selling that aims to increase sales for companies through collaboration with customers. For many years, marketing was a tool used by companies to sell their products and strategies to consumers, but now thanks to marketing 4.0, gaining new customers and providing a better shopping experience is a goal that companies are actively working on.

We will analyze the evolution of marketing up to the present, we have gone through marketing 1.0, 2.0, 3.0 and today we use 4.0 actions.

First, let's define marketing. It is the set of actions that are based on bay nigeria telemarketing data previous research of the market and the competition, in order to understand consumer behavior and thus be able to make each of the actions and strategies be executed efficiently. The objective of marketing is to attract and retain new customers through communication and sales techniques.

Learn about the evolution of Marketing
Evolution of Marketing
Marketing 1.0:
The best way to define marketing 1.0 is product, product and product, it focused on selling the product and making its characteristics and value known to meet the consumer's purchasing needs.

Marketing 2.0:
With the arrival of technologies in the hands of the consumer, marketing began to focus not so much on the product but rather gives importance and prioritizes the consumer; here the main objective of companies is to retain and satisfy the customer.

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Products no longer only satisfy a functional need, but there is also an urgent need to differentiate themselves from other products in the same category, which is why the “value proposition” begins to sound more important. With this evolution, marketing 2.0 uses IT technology, using tools and methods to manipulate and distribute information.


Marketing 3.0, the arrival of the Green:
Consumer behavior continues to change, which is why marketing needs to change and begin to become aware of its products and services. It is no

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Computers
Low-cost Internet.
Mobile phones.
Open sources (social media)
Along with this, companies are beginning to give a lot of value to data, and are starting to buy and sell large amounts of data. Thanks to this resource, the advertising shown to consumers is much more precise and perhaps considered aggressive because it is felt to be very personal.

This includes market research and the collection of browsing data that users do in order to capture consumer preferences and search trends. Marketing 4.0 also includes AI, machines that are capable of understanding a human and learn our behavior patterns. A clear example of this is Google, which in mid-2016 made a change to its algorithm in 2016 where it began to show semantic results .

Today we can do any search on Google and it will not only give us a list of results, but it will also give an exact result to the question we have asked.

We are sure that marketing will continue to evolve and as the years go by we will have other important indicators that will delimit the type of actions and strategies that we will apply. This will always happen since consumers are becoming more demanding every day, with unique tastes and complex needs. We are leaving you a small comparative table to make it much easier for you to understand the different stages of marketing. We are excluding marketing 4.0 since it is a phase that we are still implementing.