2. You can create marketing strategies from the user's perspective
Posted: Tue Mar 18, 2025 4:41 am
When considering a marketing strategy, you first need to understand your company's position in the market. Typical frameworks include "STP analysis" and "3C analysis."
These are very effective methods in the design stage of a marketing strategy. However, using these alone can be biased toward the company's perspective of "what is best for our company," and may not capture the true needs of users.
This is where creating a persona comes in. By understanding the thoughts and actions of fusion database users through a persona, you can come up with a marketing strategy that is from the user's perspective, rather than a one-sided company perspective.
3. It is possible to share awareness among the parties involved.
Personas provide a common understanding among the members working on the project and show us the direction to move forward.
As the project progresses, deviations may occur. In such cases, personas play a major role as a guide to return to.
Steps for creating a persona
Now let's actually create a persona. However, because the persona needs to be detailed, there are no standard items.
Here we will introduce a basic example assuming a BtoC environment, but you can change the items as needed depending on the situation.
These are very effective methods in the design stage of a marketing strategy. However, using these alone can be biased toward the company's perspective of "what is best for our company," and may not capture the true needs of users.
This is where creating a persona comes in. By understanding the thoughts and actions of fusion database users through a persona, you can come up with a marketing strategy that is from the user's perspective, rather than a one-sided company perspective.
3. It is possible to share awareness among the parties involved.
Personas provide a common understanding among the members working on the project and show us the direction to move forward.
As the project progresses, deviations may occur. In such cases, personas play a major role as a guide to return to.
Steps for creating a persona
Now let's actually create a persona. However, because the persona needs to be detailed, there are no standard items.
Here we will introduce a basic example assuming a BtoC environment, but you can change the items as needed depending on the situation.