A note that personalization increases open rates by 26%

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So, copy and paste one of the layouts to create your ideal support email.Every marketer knows that personalization can help brands make money online . In fact, 90% of leading marketers say personalization contributes significantly to business profitability . But personalization is more important for some channels than others. In particular, email personalization can have a huge impact on performance. Emails with personalized subject lines are 26% more likely to be opened , while marketers who segment their campaigns have seen a 760% increase in email revenue.

Graphic showing two message slovenia phone number library boxes: one generic ("Hello there!") and one personalized ("Hello Sam!") with However, not all customization is created equal. If all you're doing is starting your email with "Hi, {first.name}," that's just basic, surface-level personalization, and that's not enough. According to one study, emails with advanced personalization (which goes beyond mentioning the prospect or company name) get an average response rate of 17% .



But this drops to just 7% for emails without advanced personalization. So, personalizing emails effectively takes a bit of effort. Here are eight ways to do it: Technique Use Contact Forms to Profile Your Audience Personalizing emails is all about understanding your audience. After all, if you don't know who you're talking to, how can you expect to target them with personalized email marketing messages ? Now, that's all well and good if you're targeting existing customers, people who have been with you for years.