Control and transparency
Posted: Sat Dec 07, 2024 6:25 am
We have been talking about various topics for quite some time now here at The Cloud Group and there are still so many things to talk about that we advise you to have a cup of tea or a good coffee and stay here for a few minutes while we address this important issue of programmatic advertising, which is just one of the many we will talk about every week.
Consolidating the brand image on the Internet is one of the main bay qatar telemarketing data objectives of any marketing strategy and this is where programmatic advertising is a fundamental ally, as we will see why.
What is programmatic advertising?
Basically, it is a type of online advertising that connects the user with the brand through an advertisement related to it at a specific time and place.
In other words, it is a type of advertising that allows the advertiser to access an inventory of advertising spaces through website demand platforms, allowing them to connect with the desired recipient in the desired geographic location.
For this, Big Data is used (something we have already talked about here at The Cloud Group), segmenting the audience towards the indicated public through DSP (Demand Side Platform) algorithms .
programmatic advertising
Some relevant and key terms for the programmatic advertising process are:
Demand Side Platforms ( DSP )
Supply Side Platforms ( SSP )
Data Management Platforms ( DMP )
Ad Exchange ( AdX )
programmatic advertising
We will now look at the main advantages of programmatic advertising, which are sufficient reasons to opt for it if you are thinking about it and can help you make the right decisions.
Consolidating the brand image on the Internet is one of the main bay qatar telemarketing data objectives of any marketing strategy and this is where programmatic advertising is a fundamental ally, as we will see why.
What is programmatic advertising?
Basically, it is a type of online advertising that connects the user with the brand through an advertisement related to it at a specific time and place.
In other words, it is a type of advertising that allows the advertiser to access an inventory of advertising spaces through website demand platforms, allowing them to connect with the desired recipient in the desired geographic location.
For this, Big Data is used (something we have already talked about here at The Cloud Group), segmenting the audience towards the indicated public through DSP (Demand Side Platform) algorithms .
programmatic advertising
Some relevant and key terms for the programmatic advertising process are:
Demand Side Platforms ( DSP )
Supply Side Platforms ( SSP )
Data Management Platforms ( DMP )
Ad Exchange ( AdX )
programmatic advertising
We will now look at the main advantages of programmatic advertising, which are sufficient reasons to opt for it if you are thinking about it and can help you make the right decisions.