Promote Wisely: The Secrets of Effective SMM Promotion
Posted: Sat Dec 07, 2024 6:25 am
09 July, 2021 @ 1:04 pmby Gonçalo Sousain Digital Strategy , Digital Marketing , Social MediaLeave a comment
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Many website owners and brand marketers have a painful experience of SMM promotion. First, they invest a lot of money and try to actively promote their brands on social networks . But they quickly realize that the investments did not bring the desired results and they are disappointed in SMM. To avoid spending completely in vain, they involve amateur freelancers or brazil email list small SMM agencies to work with the audience, maintaining a very low level of communication.
For a not very expensive fee, they give the client something similar to SMM:
posts full of quotes from great people that don't fit with the community's discussion topics;
images without any semantic meaning;
fake likes and reposts, promising to block the community;
overload of commercial posts.
And all this against the questionable quality of both graphic and textual content.
The result is that the tremendous opportunities of social media marketing are not used even halfway. Companies waste their budgets on fake and unnatural posts, inevitably losing faith in SMM promotion.
Why doesn't SMM work?
Ignorance of the unique features of social networks. Before demanding sales from SMM, it is worth remembering why people go to social networking sites: not to search for a specific company, product or service, but for communication and entertainment. Therefore, an excess of commercial content is unacceptable here.
Incorrect assessment of the cost of the service. Not knowing what advertising opportunities social networking sites have and how they affect the audience, business owners misinterpret the total cost of SMM promotion. Seeing an average price of 150,000 rubles, they mistakenly believe that for such a huge amount they will get only a few posts and hundreds of subscribers.
But in reality, the seemingly high cost of SMM brings much more results and profits.
What is included in the cost of SMM promotion?
Buying a promotion through SMM is, first of all, a payment for the services of professionals who know and understand how the platforms work, can find the “pressure point” of the target audience, correctly define a direction and are always aware of trends.
The cost of SMM service includes:
the service of copywriters who know how to create any content;
the service of designers who can develop the design of the group and the materials published in it;
the service of highly qualified specialists in a specific field: traffic managers, strategists and analysts, who ensure maximum return on investment;
the registration fee for the image bank, where you can borrow original images and post them without violating copyright;
services to keep the community active in real time;
email services, chat bots and comment monitoring.
Such a range of work simply cannot be cheap. In addition, the client will gain many more benefits for his company: increasing brand awareness, building his reputation, attracting users to the website, and increasing consumer awareness of the company's services. Sales will also increase.
But if you want, a well-designed SMM promotion strategy can be achieved without significant costs. For example, by using POSTOPLAN , a smart and automated social media marketing platform that helps you create, post and promote content, continuously increasing traffic and reaching more potential customers. As a result, you get up to 40% growth in the number of customers at no extra cost.
Share this article
Many website owners and brand marketers have a painful experience of SMM promotion. First, they invest a lot of money and try to actively promote their brands on social networks . But they quickly realize that the investments did not bring the desired results and they are disappointed in SMM. To avoid spending completely in vain, they involve amateur freelancers or brazil email list small SMM agencies to work with the audience, maintaining a very low level of communication.
For a not very expensive fee, they give the client something similar to SMM:
posts full of quotes from great people that don't fit with the community's discussion topics;
images without any semantic meaning;
fake likes and reposts, promising to block the community;
overload of commercial posts.
And all this against the questionable quality of both graphic and textual content.
The result is that the tremendous opportunities of social media marketing are not used even halfway. Companies waste their budgets on fake and unnatural posts, inevitably losing faith in SMM promotion.
Why doesn't SMM work?
Ignorance of the unique features of social networks. Before demanding sales from SMM, it is worth remembering why people go to social networking sites: not to search for a specific company, product or service, but for communication and entertainment. Therefore, an excess of commercial content is unacceptable here.
Incorrect assessment of the cost of the service. Not knowing what advertising opportunities social networking sites have and how they affect the audience, business owners misinterpret the total cost of SMM promotion. Seeing an average price of 150,000 rubles, they mistakenly believe that for such a huge amount they will get only a few posts and hundreds of subscribers.
But in reality, the seemingly high cost of SMM brings much more results and profits.
What is included in the cost of SMM promotion?
Buying a promotion through SMM is, first of all, a payment for the services of professionals who know and understand how the platforms work, can find the “pressure point” of the target audience, correctly define a direction and are always aware of trends.
The cost of SMM service includes:
the service of copywriters who know how to create any content;
the service of designers who can develop the design of the group and the materials published in it;
the service of highly qualified specialists in a specific field: traffic managers, strategists and analysts, who ensure maximum return on investment;
the registration fee for the image bank, where you can borrow original images and post them without violating copyright;
services to keep the community active in real time;
email services, chat bots and comment monitoring.
Such a range of work simply cannot be cheap. In addition, the client will gain many more benefits for his company: increasing brand awareness, building his reputation, attracting users to the website, and increasing consumer awareness of the company's services. Sales will also increase.
But if you want, a well-designed SMM promotion strategy can be achieved without significant costs. For example, by using POSTOPLAN , a smart and automated social media marketing platform that helps you create, post and promote content, continuously increasing traffic and reaching more potential customers. As a result, you get up to 40% growth in the number of customers at no extra cost.