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Top 5 paid media strategies:

Posted: Sat Dec 07, 2024 6:11 am
by ukdoy
According to the 3AW agency, these tips are useful when investing resources intelligently to make a brand or company competitive in the digital field.


Choose the ideal Buyer persona:
Identifying our ideal buyer can be achieved, on the one hand, by looking at data bay oman telemarketing data andsales history, or by creating it from scratch. It is recommended that, at first, we create one or more buyer personas and then use the data based on the buyer personas created to find our target more easily.

Have good SMART goals:
The term Smart in this case, according to its acronym, translates as: Specific, Measurable, Achievable, Relevant and Timely. Setting objectives based on these characteristics will allow us to develop our campaign in an orderly manner and measure performance systematically.

Channel your efforts:
Diversify channels and media by asking yourself where you want to be seen, this is key to reaching your target audience . Although there are platforms that are a priori more profitable, many brands are choosing to carry out paid campaigns on TikTok or Instagram, where the short video format helps capture the attention of the elusive Generation Z.


Prospecting and Retargeting :
As part of programmatic advertising, prospecting helps to attract potential customers by placing ads on third-party websites. Meanwhile, retargeting makes ads appear on other websites to users who have previously visited our website. The correct placement of ads in both campaigns will ensure that our brand is top of mind for online shoppers at all times.

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Perfect balance between Paid Media and Organic Media:
While organic growth requires a lot of effort and time, paid traffic is more direct, but more expensive. Therefore, it is preferable to first generate quality content organically so that the paid campaign generates trust in your target audience, that is, to find the right balance so that they feed off each other.


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