What is 7P Marketing? The marketing mix that should not be missed
Posted: Sat Dec 07, 2024 5:42 am
7P Marketing is an extension of the concept of 4P Marketing (Product, Price, Place, Promotion) which is the principle used in planning marketing and determining the digital marketing strategy of the business. 7P Marketing includes another 3P to make it broader and more suitable for the current marketing situation as follows:
Table of Contents
Elements of 7P Marketing
There are many benefits to using the 7Ps of Marketing for businesses. In general, the key benefits include:
summarize
Elements of 7P Marketing
Product (product):
Developing products or services that are valuable and meet customer needs.
Presenting the product features and benefits clearly and to the target group.
Price (Price):
Setting appropriate pricing for the market and product value
Using pricing strategies to create value for customers
Place (place):
Placement of products or services in the hands of customers in the right places
Choosing a distribution channel, both offline and online, in today's era, technology is a part of life and also helps in terms of convenience in use.
Promotion (Promotion):
Creating and advertising a product or service to gain awareness and interest from a target audience.
Using various media such as television advertisements, websites, social media to communicate the quality of the brand or business.
People (persons):
Learning and developing skills and knowledge of personnel that affect customer service
Creating a great customer experience through service-minded employees
Process (Process):
Analysis and improvement of processes related to customer service
It is used in work to access and apply marketing mechanisms to products and services, such as PR
to promote brands or reach customers by using customer service.
Process can help you understand your customers better and create a better Customer Experience because you can identify the customer journey from the beginning to see what the customer needs at each step and what methods the company can use to provide advice and recommendations to customers so that they will trust in using the service.
Physical Evidence ( Experience or information covered by the client):
The Digital Marketing part is that the brand cares about creating a website and online media that has standards in terms of attraction, is easy to use, convenient for financial transactions, and includes a customer support section, whether it is FAQ, phone number, email, or even a Chatbot that customers can ask questions 24 hours a day.
What is SWOT Analysis ? What Marketers Should Know and Shouldn't Ignore
There are many benefits to using the 7Ps of Marketing for businesses. In general, the key benefits include:
Growth and sales growth
7P Marketing helps businesses to create quality products or services and promote sales effectively to increase sales and business income.
Create customer satisfaction
Focusing on customer service and improving work processes fusion database that meet customer needs makes customers satisfied and impresses them in using the business's services or products.
Building competitiveness
Using 7P Marketing helps to raise the standard of a business's products or services and makes the business more competitive in the market.
Create awareness and build quality brands
Accurate and to-the-point communication helps businesses build awareness, credibility and brand awareness in the market.
Cost Control
Planning and managing the processes and resources required to create a product or service allows a business to better control costs.
Strategic Shift
Using the 7Ps of Marketing gives businesses the flexibility to adjust their marketing strategies according to the situation and customer needs.
Create an understanding of the market
Planning and studying customer attitudes or behaviors helps businesses understand the market and determine marketing strategies that are appropriate for the target group.
Table of Contents
Elements of 7P Marketing
There are many benefits to using the 7Ps of Marketing for businesses. In general, the key benefits include:
summarize
Elements of 7P Marketing
Product (product):
Developing products or services that are valuable and meet customer needs.
Presenting the product features and benefits clearly and to the target group.
Price (Price):
Setting appropriate pricing for the market and product value
Using pricing strategies to create value for customers
Place (place):
Placement of products or services in the hands of customers in the right places
Choosing a distribution channel, both offline and online, in today's era, technology is a part of life and also helps in terms of convenience in use.
Promotion (Promotion):
Creating and advertising a product or service to gain awareness and interest from a target audience.
Using various media such as television advertisements, websites, social media to communicate the quality of the brand or business.
People (persons):
Learning and developing skills and knowledge of personnel that affect customer service
Creating a great customer experience through service-minded employees
Process (Process):
Analysis and improvement of processes related to customer service
It is used in work to access and apply marketing mechanisms to products and services, such as PR
to promote brands or reach customers by using customer service.
Process can help you understand your customers better and create a better Customer Experience because you can identify the customer journey from the beginning to see what the customer needs at each step and what methods the company can use to provide advice and recommendations to customers so that they will trust in using the service.
Physical Evidence ( Experience or information covered by the client):
The Digital Marketing part is that the brand cares about creating a website and online media that has standards in terms of attraction, is easy to use, convenient for financial transactions, and includes a customer support section, whether it is FAQ, phone number, email, or even a Chatbot that customers can ask questions 24 hours a day.
What is SWOT Analysis ? What Marketers Should Know and Shouldn't Ignore
There are many benefits to using the 7Ps of Marketing for businesses. In general, the key benefits include:
Growth and sales growth
7P Marketing helps businesses to create quality products or services and promote sales effectively to increase sales and business income.
Create customer satisfaction
Focusing on customer service and improving work processes fusion database that meet customer needs makes customers satisfied and impresses them in using the business's services or products.
Building competitiveness
Using 7P Marketing helps to raise the standard of a business's products or services and makes the business more competitive in the market.
Create awareness and build quality brands
Accurate and to-the-point communication helps businesses build awareness, credibility and brand awareness in the market.
Cost Control
Planning and managing the processes and resources required to create a product or service allows a business to better control costs.
Strategic Shift
Using the 7Ps of Marketing gives businesses the flexibility to adjust their marketing strategies according to the situation and customer needs.
Create an understanding of the market
Planning and studying customer attitudes or behaviors helps businesses understand the market and determine marketing strategies that are appropriate for the target group.