Mexico City stock photo to use in Cinco de Mayo email campaigns.
Posted: Sat Dec 07, 2024 5:35 am
Do customer segmentation analysis
Use a plugin to track customer behavior on your website
A tracking plugin monitors what pages customers are looking at on your website and how often.
If you notice a lot of activity on a specific product page, consider adding these products as suggested items at checkout.
Brevo offers plugins for all major ecommerce website builders such as Shopify, PrestaShop, WooCommerce, and Magento 2.
Use metrics to discover customer interest and behavioral patterns
Metrics track how users interact with your marketing messages. This is valuable information because it shows you exactly what content, emails, or products people are interested in.
With digital marketing software, you get email marketing metrics such as:
Open rate
Open time
Click-through rate
Conversion rate
Email campaign analytics dashboard by Brevo.
Email campaign metrics by Brevo
It’s an ongoing process, but you don’t have to do it alone. A strong marketing software program by your side will help you master segmentation one step at a time.
Start with one category or customer segment and keep going until you find the best strategies for your business. Give your subscribers something to celebrate with a Cinco de Mayo email marketing campaign this 5th of May. Here’s what marketers should know about the Cinco de Mayo celebration.
Historically, Cinco de Mayo was the day the Mexican army defeated the French at the Battle of Puebla in 1862 (not Mexico’s Independence Day). Today, it’s a popular holiday in the US and a chance to celebrate Mexican culture.
5.
Discover more ready-to-use holiday email templates.
Tips for Cinco de Mayo email design
We’re celebrating Mexican culture in spring — now is your chance to make your email colorful!
Use themed visuals
Consider including gifs in your email. Holiday marketing is kuwait telephone number data the time to be lively, plus gifs can be easily integrated into your emails.
Pictures of your products in a festive display are another way to make a unique and lasting impression.
And definitely don’t be afraid to use some traditional Mexican colors and imagery!
Stock photos provided within Brevo's email editor — use them in your emails for free!
You do need to follow Brevo’s anti-spam policy though to help you avoid accidental spammy practices. Otherwise, you run the risk of having your email-sending capabilities suspended.
All Brevo users need to set up DKIM authentication because it relates to your domain and the content of your messages.
Further reading: Understanding Email Authentication Protocols: SPF, DKIM, and DMARC
2.
What to do: Monitor your email spam rate using Google’s Postmaster Tools if you are sending campaigns to Google email addresses.
You can keep spam complaint rates down and your sender reputation up by following these best practices:
Use a plugin to track customer behavior on your website
A tracking plugin monitors what pages customers are looking at on your website and how often.
If you notice a lot of activity on a specific product page, consider adding these products as suggested items at checkout.
Brevo offers plugins for all major ecommerce website builders such as Shopify, PrestaShop, WooCommerce, and Magento 2.
Use metrics to discover customer interest and behavioral patterns
Metrics track how users interact with your marketing messages. This is valuable information because it shows you exactly what content, emails, or products people are interested in.
With digital marketing software, you get email marketing metrics such as:
Open rate
Open time
Click-through rate
Conversion rate
Email campaign analytics dashboard by Brevo.
Email campaign metrics by Brevo
It’s an ongoing process, but you don’t have to do it alone. A strong marketing software program by your side will help you master segmentation one step at a time.
Start with one category or customer segment and keep going until you find the best strategies for your business. Give your subscribers something to celebrate with a Cinco de Mayo email marketing campaign this 5th of May. Here’s what marketers should know about the Cinco de Mayo celebration.
Historically, Cinco de Mayo was the day the Mexican army defeated the French at the Battle of Puebla in 1862 (not Mexico’s Independence Day). Today, it’s a popular holiday in the US and a chance to celebrate Mexican culture.
5.
Discover more ready-to-use holiday email templates.
Tips for Cinco de Mayo email design
We’re celebrating Mexican culture in spring — now is your chance to make your email colorful!
Use themed visuals
Consider including gifs in your email. Holiday marketing is kuwait telephone number data the time to be lively, plus gifs can be easily integrated into your emails.
Pictures of your products in a festive display are another way to make a unique and lasting impression.
And definitely don’t be afraid to use some traditional Mexican colors and imagery!
Stock photos provided within Brevo's email editor — use them in your emails for free!
You do need to follow Brevo’s anti-spam policy though to help you avoid accidental spammy practices. Otherwise, you run the risk of having your email-sending capabilities suspended.
All Brevo users need to set up DKIM authentication because it relates to your domain and the content of your messages.
Further reading: Understanding Email Authentication Protocols: SPF, DKIM, and DMARC
2.
What to do: Monitor your email spam rate using Google’s Postmaster Tools if you are sending campaigns to Google email addresses.
You can keep spam complaint rates down and your sender reputation up by following these best practices: