Today we can say that as the consumption of digital content increases, and therefore the scale and use of the Internet increases, a situation that can even be measured by comparing that the use of the Internet represents 3.7% of global emissions compared to all global air traffic, which represents the same value.
This is why most current brands have made a commitment to ensure progress in reducing greenhouse gases produced in the sector and will be stricter in 2023 by ensuring that the partners they work with not only represent the best technological platform, but also provide tangible evidence of how they minimize their environmental impact.
advertising 2023
advertising 2023
On average we see more than 500 messages per day that 79% of users consider invasive propaganda, questioning whether the marketing discipline really serves to do something for the planet or whether its impact can be reduced, leaving out the well-known practice of Greenwashing , a communication to show a green image without actually making that transformation, that is, deceiving the consumer or client.
Rise of so-called Responsible Communication:
An ecological communication strategy is not a fashion or branding issue but a real need, the need for responsible communication, whose objective is to highlight the importance of social and environmental aspects, involving in the positioning of a product not only its benefits but also, launching a message of social impact on the environment.
One of the major current concerns in all sectors and aspects of humanity is the anthropogenic effect on the planet's environmental mechanics, or in other words, the action of man on climate change and its excessive acceleration, which is not only at levels never seen before, but increasing every day without adequate measures being taken to mitigate and control it; a situation where advertising is not oblivious to such a phenomenon, leaving a large carbon footprint in its wake and clearly requiring the establishment of measures that contribute to environmental sustainability in the future.
Today we can say that as the consumption of digital content increases, and therefore the scale and use of the Internet increases, a situation that can even be measured by comparing that the use of the Internet represents 3.7% of global emissions compared to all global air traffic, which represents the same value.
This is why most current brands have made a commitment to ensure progress in reducing greenhouse gases produced in the sector and will be stricter in 2023 by ensuring that the partners they work with not only represent the best technological platform, but also provide tangible evidence of how they minimize their environmental impact.
advertising 2023
advertising 2023
On average we see more than 500 messages per day that 79% of users consider invasive propaganda, questioning whether the marketing discipline really serves to do something for the planet or whether its impact can be reduced, leaving out the well-known practice of Greenwashing , a communication to show a green image without actually making that transformation, that is, deceiving the consumer or client.
Rise of so-called Responsible Communication:
An ecological communication strategy is not a fashion or branding issue but a real need, the need for responsible communication, whose objective is to highlight the importance of social and environmental aspects, involving in the positioning of a product not only its benefits but also, launching a message of social impact on the environment.
