Use numbers and statistics whenever possible;
Posted: Sat Feb 22, 2025 9:05 am
The headline is the most important element of a sales piece when it comes to grabbing readers’ attention.
The title should not only be catchy and intriguing, but also accurately reflect the central theme of the article in order to optimize click-through rates.
So how do you write a CTR-boosting headline? Here are some quick tips:
Inform the reader, but don’t tell them everything (e.g., “Have you ever wondered how many people actually read marketing emails?” instead of “20% of people actually read marketing emails”);
Resist the temptation to use clickbait – it may generate a lot of clicks, but it only damages your credibility. You need to find the right balance between intriguing and off-putting (e.g. “Ever wonder how many people actually read marketing emails?” is fine. “You’ll never guess how many people actually read emails – the figure will shock you” is tacky and counterproductive).
3) Don't focus on selling all the time
The days of a more aggressive sales approach are over: the new belarus mobile database B2B customer seeks total focus on their needs. Sales content does not involve a sales pitch, but rather a pitch of value to your potential customer – not a mere advertisement disguised as an article.
It is worth reinforcing that there is nothing wrong with mentioning your products or services, as long as they are actually relevant to the topic.
4) Offer real information
When searching for useful information for your day-to-day life, you certainly come across a series of content simply written to take up space on the screen and press keywords.
Clearly, this is not the type of salesy content you want associated with your brand.
All text on your website or social media should have a purpose – whether it’s selling a product, promoting your brand, or more.
To do this, you need to find the right balance between informative and concise. This way, you optimize and respect your leads’ time when searching for content that adds value to the subject in question – and they will know how to reward you for it.
5) Include data
There is something about numbers that makes people see more credibility and turns your article or social media post into selling content.
For example, saying “86% of people search for a business’s location on Google Maps” wouldn’t have the same impact if you replaced the percentage with a word like “most.” That’s because data works on multiple levels:
Data can help predict future trends. For example, if a topic suddenly gained popularity at one point and then plateaued, we can probably assume that the trend is not sustainable in the long term;
Data can also help your target audience understand current and future trends in their areas of interest by assessing how many of their peers are adopting new technologies or using new services;
Data provides social proof , making the public aware of what other people are doing and implicitly increasing the likelihood that they will follow suit.
The title should not only be catchy and intriguing, but also accurately reflect the central theme of the article in order to optimize click-through rates.
So how do you write a CTR-boosting headline? Here are some quick tips:
Inform the reader, but don’t tell them everything (e.g., “Have you ever wondered how many people actually read marketing emails?” instead of “20% of people actually read marketing emails”);
Resist the temptation to use clickbait – it may generate a lot of clicks, but it only damages your credibility. You need to find the right balance between intriguing and off-putting (e.g. “Ever wonder how many people actually read marketing emails?” is fine. “You’ll never guess how many people actually read emails – the figure will shock you” is tacky and counterproductive).
3) Don't focus on selling all the time
The days of a more aggressive sales approach are over: the new belarus mobile database B2B customer seeks total focus on their needs. Sales content does not involve a sales pitch, but rather a pitch of value to your potential customer – not a mere advertisement disguised as an article.
It is worth reinforcing that there is nothing wrong with mentioning your products or services, as long as they are actually relevant to the topic.
4) Offer real information
When searching for useful information for your day-to-day life, you certainly come across a series of content simply written to take up space on the screen and press keywords.
Clearly, this is not the type of salesy content you want associated with your brand.
All text on your website or social media should have a purpose – whether it’s selling a product, promoting your brand, or more.
To do this, you need to find the right balance between informative and concise. This way, you optimize and respect your leads’ time when searching for content that adds value to the subject in question – and they will know how to reward you for it.
5) Include data
There is something about numbers that makes people see more credibility and turns your article or social media post into selling content.
For example, saying “86% of people search for a business’s location on Google Maps” wouldn’t have the same impact if you replaced the percentage with a word like “most.” That’s because data works on multiple levels:
Data can help predict future trends. For example, if a topic suddenly gained popularity at one point and then plateaued, we can probably assume that the trend is not sustainable in the long term;
Data can also help your target audience understand current and future trends in their areas of interest by assessing how many of their peers are adopting new technologies or using new services;
Data provides social proof , making the public aware of what other people are doing and implicitly increasing the likelihood that they will follow suit.