Measure results continuously
Posted: Sat Feb 22, 2025 8:56 am
Your audience is smart: they engage with your brand because they have a specific pain point and require your essential expertise or product to solve that problem.
Therefore, your marketing team must respect this intelligence and ensure that each piece of content achieves this objective.
Ask yourself: What is the point of this content? What is it trying to achieve? And is it successful?
Keep supporting your customers
When we start seeing results from the content we’ve put out, it’s tempting to get a little carried away. We’ve spent time creating great content. We’ve carefully selected the automation platform that best suits our needs, then we’ve put the two together and… boom… a quick turnaround in conversions and new customers.
But what about the other end of the scale? What about the customers your company has already acquired? Don’t they deserve attention too?
Content can play an important role in preventing churn. Consider uganda mobile database your interactions with disgruntled customers; what was playing on their mind? What problems needed solving? Could those solutions be supported or delivered with content?
What's the point of implementing a content marketing automation strategy without the metrics to measure its success?
Without these metrics, we can't tell whether our strategies worked or failed, we can't know whether we're moving forward or backward; in fact, we can't be sure at all.
Fortunately, with the right kind of system, the metrics we need to apply to data are within reach.
There are many different ways to succeed in the content marketing game. Some companies focus on optimized traffic through inbound marketing channels, while others are looking for increased brand authority and social media shares. Some may aim to achieve improved customer lifetime value through content-based support.
Decide which outcome best aligns with your organization’s goals, and then what needs to be done to achieve your objective.
If boosted traffic was your goal, analyze search engine referrals and keywords among your site visitors to assess whether you were successful.
If improved brand authority and social media sharing were the desired results, use plug-in tools for your analytics software to assess whether they were achieved.
Alternatively, if you’re looking to offer improved support, you can request data reports from your customer feedback channels to verify this. Use the data and functionality at your disposal, then plan the next steps in your content strategy.
Therefore, your marketing team must respect this intelligence and ensure that each piece of content achieves this objective.
Ask yourself: What is the point of this content? What is it trying to achieve? And is it successful?
Keep supporting your customers
When we start seeing results from the content we’ve put out, it’s tempting to get a little carried away. We’ve spent time creating great content. We’ve carefully selected the automation platform that best suits our needs, then we’ve put the two together and… boom… a quick turnaround in conversions and new customers.
But what about the other end of the scale? What about the customers your company has already acquired? Don’t they deserve attention too?
Content can play an important role in preventing churn. Consider uganda mobile database your interactions with disgruntled customers; what was playing on their mind? What problems needed solving? Could those solutions be supported or delivered with content?
What's the point of implementing a content marketing automation strategy without the metrics to measure its success?
Without these metrics, we can't tell whether our strategies worked or failed, we can't know whether we're moving forward or backward; in fact, we can't be sure at all.
Fortunately, with the right kind of system, the metrics we need to apply to data are within reach.
There are many different ways to succeed in the content marketing game. Some companies focus on optimized traffic through inbound marketing channels, while others are looking for increased brand authority and social media shares. Some may aim to achieve improved customer lifetime value through content-based support.
Decide which outcome best aligns with your organization’s goals, and then what needs to be done to achieve your objective.
If boosted traffic was your goal, analyze search engine referrals and keywords among your site visitors to assess whether you were successful.
If improved brand authority and social media sharing were the desired results, use plug-in tools for your analytics software to assess whether they were achieved.
Alternatively, if you’re looking to offer improved support, you can request data reports from your customer feedback channels to verify this. Use the data and functionality at your disposal, then plan the next steps in your content strategy.