Account-based marketing in 2020: the time is now!
Posted: Sat Feb 22, 2025 8:49 am
Implementing ABM this year is feasible and can be done in several stages. Therefore, it will be necessary to pay special attention to strategy, targeting methods and tactics, content development and budget.
Account-based marketing steps:
The steps involved in configuring ABM are as follows:
1) Choose your team
First, assemble your core ABM team, making sure to include people from sales, marketing, and business development.
Having the support of a digital marketing agency at this time can be decisive – think about it.
2) Define goals and strategy
Consider exactly what your business wants to achieve with saudi arabia mobile database account-based marketing and ensure all teams are aligned on goals and KPIs.
Whether you want to launch a new product or service, execute a competitive offering, build market share or penetrate a new one – everyone needs to be on the same page.
3) Invest in technology
Having specific software enables ABM at scale, so your company can connect with contacts via digital channels and target entire accounts (not just individual leads).
You can also leverage technology to personalize campaigns based on past campaign and CRM activity, personas, and their stage in the funnel.
The advantage of having an agency as support is that it can help you negotiate better deals when hiring this type of resource, which optimizes your marketing budget.
4) Identify your key accounts
Create an ideal customer profile to guide your account list. At this stage, your company will also need to ensure that your buyer personas are defined to help you reach the various individual leads within these accounts.
5) Select your channels
Engage the most appropriate accounts through the channels they are most likely to use. It’s also important to have data on which channels have been the biggest revenue drivers for your business.
6) Announce your message
Once you have your approach in place, you can prepare your sales team to promote it. This is the time to focus on traditional methods like email and phone calls.
For long-running campaigns, marketers will also need to stay creative to refresh key approaches to avoid ad fatigue.
Account-based marketing steps:
The steps involved in configuring ABM are as follows:
1) Choose your team
First, assemble your core ABM team, making sure to include people from sales, marketing, and business development.
Having the support of a digital marketing agency at this time can be decisive – think about it.
2) Define goals and strategy
Consider exactly what your business wants to achieve with saudi arabia mobile database account-based marketing and ensure all teams are aligned on goals and KPIs.
Whether you want to launch a new product or service, execute a competitive offering, build market share or penetrate a new one – everyone needs to be on the same page.
3) Invest in technology
Having specific software enables ABM at scale, so your company can connect with contacts via digital channels and target entire accounts (not just individual leads).
You can also leverage technology to personalize campaigns based on past campaign and CRM activity, personas, and their stage in the funnel.
The advantage of having an agency as support is that it can help you negotiate better deals when hiring this type of resource, which optimizes your marketing budget.
4) Identify your key accounts
Create an ideal customer profile to guide your account list. At this stage, your company will also need to ensure that your buyer personas are defined to help you reach the various individual leads within these accounts.
5) Select your channels
Engage the most appropriate accounts through the channels they are most likely to use. It’s also important to have data on which channels have been the biggest revenue drivers for your business.
6) Announce your message
Once you have your approach in place, you can prepare your sales team to promote it. This is the time to focus on traditional methods like email and phone calls.
For long-running campaigns, marketers will also need to stay creative to refresh key approaches to avoid ad fatigue.