7 tips for maintaining lasting and healthy relationships with the press
Posted: Sat Feb 22, 2025 5:43 am
journalist with microphones, cameras
Many traditional methods of press relations may be losing their effectiveness with the increasing influence of social media and other digital media. The emergence of new forms of contact and influence may even lead to malta mobile database ways of communicating with the press . Below we list 7 best practices that press relations professionals and marketing professionals from IT companies can integrate into their daily routine of relations with journalists.
Best practices for media relations professionals who want to keep their jobs
1. Get out of the office!
Email communication has become the norm among media relations professionals. A great way to influence journalists is to schedule a 5-minute coffee meeting. Get to know the journalists; there's nothing like face-to-face contact.
2. Think like a journalist
The best press officers are those who think like journalists . Consider whether the information you want to share is actually newsworthy and interesting. Often, what you want to share is trivial information, without any journalistic interest. Find out what needs to be added to turn the information you want to promote into news.
3. Be practical and concise
Journalists don’t like receiving five-page emails. Giving away every detail of a story doesn’t help it get published, especially since journalists don’t read more than the first few paragraphs. The email should be a way to whet their appetite for the rest of the story.
Many traditional methods of press relations may be losing their effectiveness with the increasing influence of social media and other digital media. The emergence of new forms of contact and influence may even lead to malta mobile database ways of communicating with the press . Below we list 7 best practices that press relations professionals and marketing professionals from IT companies can integrate into their daily routine of relations with journalists.
Best practices for media relations professionals who want to keep their jobs
1. Get out of the office!
Email communication has become the norm among media relations professionals. A great way to influence journalists is to schedule a 5-minute coffee meeting. Get to know the journalists; there's nothing like face-to-face contact.
2. Think like a journalist
The best press officers are those who think like journalists . Consider whether the information you want to share is actually newsworthy and interesting. Often, what you want to share is trivial information, without any journalistic interest. Find out what needs to be added to turn the information you want to promote into news.
3. Be practical and concise
Journalists don’t like receiving five-page emails. Giving away every detail of a story doesn’t help it get published, especially since journalists don’t read more than the first few paragraphs. The email should be a way to whet their appetite for the rest of the story.