What is the Press Office?
Posted: Sat Feb 22, 2025 4:33 am
Press relations is one of the corporate communication tools that aims to establish relationships between organizations armenia mobile database media outlets. It is based on the work of journalists or public relations professionals, who, by understanding the world of newsrooms, represent companies before the media, while also assisting newsroom communicators with matters of public interest.
We can say that the main objective of this work is to gain spontaneous media coverage. For those who have doubts, the concept refers to non-advertising material, that is, without advertising costs. The purpose of publications in the press can be informative and edifying for businesses, as well as crisis management when necessary.
The results of the service are measured based on news monitoring and presentation of a clipping report, which contains all the articles in which a company was mentioned, in addition to a cost comparison related to advertising in different media.
We can say that the main objective of this work is to gain spontaneous media coverage. For those who have doubts, the concept refers to non-advertising material, that is, without advertising costs. The purpose of publications in the press can be informative and edifying for businesses, as well as crisis management when necessary.
The results of the service are measured based on news monitoring and presentation of a clipping report, which contains all the articles in which a company was mentioned, in addition to a cost comparison related to advertising in different media.