What is ROI and why is it important?
Posted: Thu Feb 20, 2025 9:38 am
ROI is a metric that helps you understand the return on investment in marketing campaigns. It can then associate the growth of business revenue with marketing efforts.
It is a valuable indicator that serves as a iceland mobile database for you to evaluate how much you invest and how much you get back. And of course, the return needs to be greater than the cost, right?
A marketing team that monitors ROI has a clearer view of the most efficient strategies and those that are not generating the expected results. The idea is to use this data to focus on what really generates sales and good business!
How to calculate the ROI of a campaign?
Calculating the ROI of a campaign is very simple! First, you need to know how much you earned from the campaign (the return) and how much you spent on it (the investment). Then, just apply the formula:
ROI = (Return – Investment) x 100
Investment
Want to see a practical example? Imagine that you managed to earn R$150,000 with a campaign that cost R$10,000. In this case, we have the following return on investment:
ROI = (150,000−10,000) x 100 = 1400%
10,000
In practical terms, we are saying that for every real invested, you earned R$4 back. In other words, the ratio here is 1:4.
More good news: you don’t even need to do these manual calculations. Our ROI Calculator makes this task easy for you. Take advantage of it, it’s completely free!
It is a valuable indicator that serves as a iceland mobile database for you to evaluate how much you invest and how much you get back. And of course, the return needs to be greater than the cost, right?
A marketing team that monitors ROI has a clearer view of the most efficient strategies and those that are not generating the expected results. The idea is to use this data to focus on what really generates sales and good business!
How to calculate the ROI of a campaign?
Calculating the ROI of a campaign is very simple! First, you need to know how much you earned from the campaign (the return) and how much you spent on it (the investment). Then, just apply the formula:
ROI = (Return – Investment) x 100
Investment
Want to see a practical example? Imagine that you managed to earn R$150,000 with a campaign that cost R$10,000. In this case, we have the following return on investment:
ROI = (150,000−10,000) x 100 = 1400%
10,000
In practical terms, we are saying that for every real invested, you earned R$4 back. In other words, the ratio here is 1:4.
More good news: you don’t even need to do these manual calculations. Our ROI Calculator makes this task easy for you. Take advantage of it, it’s completely free!