What is On-Page SEO?
Posted: Thu Feb 20, 2025 9:37 am
It is worth remembering here that On Page factors refer to what the website administrator can optimize on his own pages to improve the visitor experience and make the site easier to read by Google.
These optimizations must be integrated into the Content Marketing strategy, since a large part of them is implemented in the content published on the website or blog.
On-Page SEO brings together all the variables that you can control directly within your website such as:
Title length,
user intent,
content size,
author pages (EAT),
number of publications,
scannability ,
meta description,
Friendly and easy to understand URL,
use of keywords,
image optimization,
loading speed,
subtitle formatting,
internal links between pages,
inter alia.
From now on we are going to break down the main SEO on-page optimization factors and their best practices:
User intent
SEO is not about what people search for, but what they want to find.
On-page optimizations should therefore focus on the south korea mobile database user's search intent, which varies with each search, so that your pages and content match what they want to find.
This is what Google focuses on to offer what the user wants, and to do so, natural language processing and analysis of the user's location are elements that help decipher this intention.
Therefore, the challenge for an on-page SEO and Content Marketing strategy is to understand search intentions, as Google does, in order to deliver to users what they want.
And the best way to understand user intent is to turn to Google itself!
Let's understand better with some examples:
After keyword research, you need to search Google to see which results are ranking at the top. After all, these are the pages that Google believes best match the user's intent .
Let's look at the results page for the search "SEO":
These optimizations must be integrated into the Content Marketing strategy, since a large part of them is implemented in the content published on the website or blog.
On-Page SEO brings together all the variables that you can control directly within your website such as:
Title length,
user intent,
content size,
author pages (EAT),
number of publications,
scannability ,
meta description,
Friendly and easy to understand URL,
use of keywords,
image optimization,
loading speed,
subtitle formatting,
internal links between pages,
inter alia.
From now on we are going to break down the main SEO on-page optimization factors and their best practices:
User intent
SEO is not about what people search for, but what they want to find.
On-page optimizations should therefore focus on the south korea mobile database user's search intent, which varies with each search, so that your pages and content match what they want to find.
This is what Google focuses on to offer what the user wants, and to do so, natural language processing and analysis of the user's location are elements that help decipher this intention.
Therefore, the challenge for an on-page SEO and Content Marketing strategy is to understand search intentions, as Google does, in order to deliver to users what they want.
And the best way to understand user intent is to turn to Google itself!
Let's understand better with some examples:
After keyword research, you need to search Google to see which results are ranking at the top. After all, these are the pages that Google believes best match the user's intent .
Let's look at the results page for the search "SEO":