How three companies have used Ion Interactive to navigate constant change during COVID-19
Posted: Thu Feb 20, 2025 9:36 am
The new coronavirus crisis has derailed all plans for 2020.
The data that supported sales projections, marketing strategies , hiring plans, and product development is no longer very accurate. The context has changed, as has consumer behavior and the market itself.
As we try to adapt to the “new normal,” we found examples of companies that were able to respond quickly to these events with the help of our Ion software .
We want to share these Ion success stories to inspire you and help you find a way through so many doubts.
Keep reading!
Companies that have chosen Ion during COVID-19 DHL Express
DHL Express , a famous global logistics company, felt the impact of Covid-19 quickly. As it is responsible for delivering to all parts of the world, the first impact was of course felt on its services located in China and other regions in Asia.
"Because we are an agile transport company, people expect fast deliveries, which is not always possible at the moment. And that is of course not up to us, but what we can do is keep our customers informed," explained Raluca Pacurar , Digital Marketing Manager at DHL.
Long-time Ion customers created this landing page in record time to inform everyone about changes in delivery times and shared links that are useful for their customers.
According to Raluca, this page was sent to all of switzerland mobile database their customers and is updated every time they receive new information, which happens two or three times in the same week.
"We created the landing page and monitored its performance to see if it was useful or not for our customers and, luckily, it was a great success. Then, we translated (the page) to increase the visibility of this information, so now we have versions in several languages, such as French and Spanish."
What we do know is that, in the face of uncertain circumstances, promoting good communication with the public is a key aspect to maintaining a good relationship and avoiding frustrations.
And in this case, the ease of updating and replicating content provided by Ion software helped DHL Express publish the page quickly and with the flexibility to adapt and change the content whenever necessary.
If you want to learn more about online interaction, download our free ebook Guide to Interactive Content and see more details on how these materials can add value to your brand!
The data that supported sales projections, marketing strategies , hiring plans, and product development is no longer very accurate. The context has changed, as has consumer behavior and the market itself.
As we try to adapt to the “new normal,” we found examples of companies that were able to respond quickly to these events with the help of our Ion software .
We want to share these Ion success stories to inspire you and help you find a way through so many doubts.
Keep reading!
Companies that have chosen Ion during COVID-19 DHL Express
DHL Express , a famous global logistics company, felt the impact of Covid-19 quickly. As it is responsible for delivering to all parts of the world, the first impact was of course felt on its services located in China and other regions in Asia.
"Because we are an agile transport company, people expect fast deliveries, which is not always possible at the moment. And that is of course not up to us, but what we can do is keep our customers informed," explained Raluca Pacurar , Digital Marketing Manager at DHL.
Long-time Ion customers created this landing page in record time to inform everyone about changes in delivery times and shared links that are useful for their customers.
According to Raluca, this page was sent to all of switzerland mobile database their customers and is updated every time they receive new information, which happens two or three times in the same week.
"We created the landing page and monitored its performance to see if it was useful or not for our customers and, luckily, it was a great success. Then, we translated (the page) to increase the visibility of this information, so now we have versions in several languages, such as French and Spanish."
What we do know is that, in the face of uncertain circumstances, promoting good communication with the public is a key aspect to maintaining a good relationship and avoiding frustrations.
And in this case, the ease of updating and replicating content provided by Ion software helped DHL Express publish the page quickly and with the flexibility to adapt and change the content whenever necessary.
If you want to learn more about online interaction, download our free ebook Guide to Interactive Content and see more details on how these materials can add value to your brand!