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This is one of the techniques of paid social

Posted: Sat Dec 07, 2024 4:27 am
by Rakibul520
This post benefits from a guaranteed audience, based on the budget chosen by the advertiser when creating the campaign. It is broadcast within the news feed of the social network and allows to reach a very specific audience thanks to very advanced socio-demographic criteria. . Profile: refers to a user's personal account on a social network. It gathers all the information provided by the user: photos, address, date of birth, studies, marital status, etc.

PTAT (People Talking About This) : in vietnam phone number resource French "people who talk about it". Designated an Indicator that counted the number of social interactions that users performed on the pages or articles of your social accounts. For example, a new follower, a person who posts a message, shares or comments on a post. Originally proposed by Facebook, it has not been accessible since the end of 2014 Reach : This is the number of users that a publication can reach on social networks.

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It is a key indicator in calculating the ROI of a social campaign. The so-called organic reach has been decreasing for years (and this is true regardless of the network chosen. This is why many brands and companies have decided to compensate for this decline by boosting publications thanks to advertising campaigns offered by the platforms ( LinkedIn Ads , Facebook Ads , Twitter Ads, etc.). Real time search : or real-time search, corresponds to the results of a search engine that includes the results generated on social networks at the time the search is carried out.