Include strong social proof in your email
Posted: Thu Feb 20, 2025 9:24 am
Nothing sells better than a product that is recommended by those who have used it. This means that your product must be backed by strong social proof , shaped by the voices of satisfied customers.
Feedback from satisfied customers in the form of a short, few-line review, a link to a video review, or a page where people rate your business or product has been proven to drive sales. You can italy phone number data place the review before your call-to-action (CTA) button , for example . The purpose is to capitalize on the positive emotions and inspiration your testimonial has generated in viewers and naturally give them the option to purchase via the action button.
Personalize the email introduction
One of the biggest mistakes when writing an email newsletter is the wrong salutation. No one likes generic greetings like "Dear Loyal Customer" or "Dear Reader." Instead, your audience wants to feel special, respected, and treated uniquely.
That's why personalizing your message by using their name (or job title in B2B marketing) in the salutation is a very effective way to show your readers that you're addressing them personally. Saying "Dear Mr. Smith" or "Hi John" lets the recipient know that this isn't just a mass email and ensures that the recipient will want to read your letter further.
Feedback from satisfied customers in the form of a short, few-line review, a link to a video review, or a page where people rate your business or product has been proven to drive sales. You can italy phone number data place the review before your call-to-action (CTA) button , for example . The purpose is to capitalize on the positive emotions and inspiration your testimonial has generated in viewers and naturally give them the option to purchase via the action button.
Personalize the email introduction
One of the biggest mistakes when writing an email newsletter is the wrong salutation. No one likes generic greetings like "Dear Loyal Customer" or "Dear Reader." Instead, your audience wants to feel special, respected, and treated uniquely.
That's why personalizing your message by using their name (or job title in B2B marketing) in the salutation is a very effective way to show your readers that you're addressing them personally. Saying "Dear Mr. Smith" or "Hi John" lets the recipient know that this isn't just a mass email and ensures that the recipient will want to read your letter further.