What are the 10 most important marketing KPIs?
Posted: Thu Feb 20, 2025 9:16 am
Now, in any marketing professional's arsenal there are several KPIs, but we have separated the 10 essential metrics for your success!
1. Cost per acquisition (CPA)
CPA measures how much your bosnia and herzegovina mobile database spends to acquire a customer.
This encompasses all marketing campaign costs divided by the number of customers acquired during the campaign period.
This indicator is essential to understand the cost-benefit ratio of your marketing strategies.
2. Conversion rate
This KPI indicates the percentage of visitors who perform a desired action on your website, such as filling out a form or making a purchase.
Conversion rate is essential to assess the effectiveness of your landing pages and offers.
3. Return on Investment (ROI)
ROI compares the profit generated by marketing campaigns with the cost of those campaigns.
It is calculated by dividing the profit earned by the cost of the campaigns, offering a clear view of the profitability of your marketing initiatives.
Expert tip : OUTMarketing provides a free ROI calculator. Take advantage of it here!
4. Cost per lead (CPL)
This indicator measures the cost of generating each qualified lead, considering all marketing expenses divided by the number of leads generated.
CPL is essential for measuring the economic efficiency of your lead generation campaigns.
Want to understand more about CPL ? Our experts have created a special article on the subject. Check it out here!
5. Customer Lifetime Value (CLTV)
CLTV estimates the total value a customer will contribute to your company over the course of the entire relationship.
This calculation helps you determine how much to invest in customer retention and strategies to increase the value of repeat purchases.
Expert tip : What is CAC and CLTV? 9 lessons to win and retain customers!
6. Engagement rate
Engagement rate – or engagement rate – measures how your audience interacts with your content across different platforms, including social media and emails.
This KPI is indicative of the relevance and attractiveness of the content you produce, directly influencing decisions about the type of content to produce in the future.
Does your content follow a well-defined strategy? Learn from experts, from persona to publication, how to create a successful content strategy!
7. Email open rate
This metric is the percentage of recipients who open the emails sent.
It indicates the effectiveness of your email subjects and the interest of your audience in the proposed topics, being a direct indicator of the relevance of your communication.
In this scenario, marketing automation is an important ally for you to speed up some processes.
8. Click-Through Rate (CTR)
CTR is the ratio of users who click on a specific link to the total number of views of the link (in emails, ads, or web pages) and allows you to measure how attractive and effective your content or call to action (CTA) is.
9. Converted leads
Through this indicator, you track the number of leads that actually become customers, providing a metric of how effective your strategies and tactics are throughout the sales funnel, from attraction to conversion.
Want to learn how to segment, qualify and generate opportunities? Don't miss this article written by our experts!
10. Retention rate
NRR – retention rate – indicates the percentage of existing customers who continue to buy from your company.
This indicator is vital for understanding customer satisfaction and the effectiveness of retention and loyalty strategies.
1. Cost per acquisition (CPA)
CPA measures how much your bosnia and herzegovina mobile database spends to acquire a customer.
This encompasses all marketing campaign costs divided by the number of customers acquired during the campaign period.
This indicator is essential to understand the cost-benefit ratio of your marketing strategies.
2. Conversion rate
This KPI indicates the percentage of visitors who perform a desired action on your website, such as filling out a form or making a purchase.
Conversion rate is essential to assess the effectiveness of your landing pages and offers.
3. Return on Investment (ROI)
ROI compares the profit generated by marketing campaigns with the cost of those campaigns.
It is calculated by dividing the profit earned by the cost of the campaigns, offering a clear view of the profitability of your marketing initiatives.
Expert tip : OUTMarketing provides a free ROI calculator. Take advantage of it here!
4. Cost per lead (CPL)
This indicator measures the cost of generating each qualified lead, considering all marketing expenses divided by the number of leads generated.
CPL is essential for measuring the economic efficiency of your lead generation campaigns.
Want to understand more about CPL ? Our experts have created a special article on the subject. Check it out here!
5. Customer Lifetime Value (CLTV)
CLTV estimates the total value a customer will contribute to your company over the course of the entire relationship.
This calculation helps you determine how much to invest in customer retention and strategies to increase the value of repeat purchases.
Expert tip : What is CAC and CLTV? 9 lessons to win and retain customers!
6. Engagement rate
Engagement rate – or engagement rate – measures how your audience interacts with your content across different platforms, including social media and emails.
This KPI is indicative of the relevance and attractiveness of the content you produce, directly influencing decisions about the type of content to produce in the future.
Does your content follow a well-defined strategy? Learn from experts, from persona to publication, how to create a successful content strategy!
7. Email open rate
This metric is the percentage of recipients who open the emails sent.
It indicates the effectiveness of your email subjects and the interest of your audience in the proposed topics, being a direct indicator of the relevance of your communication.
In this scenario, marketing automation is an important ally for you to speed up some processes.
8. Click-Through Rate (CTR)
CTR is the ratio of users who click on a specific link to the total number of views of the link (in emails, ads, or web pages) and allows you to measure how attractive and effective your content or call to action (CTA) is.
9. Converted leads
Through this indicator, you track the number of leads that actually become customers, providing a metric of how effective your strategies and tactics are throughout the sales funnel, from attraction to conversion.
Want to learn how to segment, qualify and generate opportunities? Don't miss this article written by our experts!
10. Retention rate
NRR – retention rate – indicates the percentage of existing customers who continue to buy from your company.
This indicator is vital for understanding customer satisfaction and the effectiveness of retention and loyalty strategies.