When to revise and republish content
Posted: Thu Feb 20, 2025 5:33 am
Revising outdated posts/pages and changing the publication date is an effective way to increase freshness. This becomes even more important when an article requires a complete overhaul to meet visitors' demands for up-to-date content. This should give you a higher freshness score than simply updating.
This method is best for “evergreen” topics that have ghana phone number data long-term value to your audience, as well as for pages where you want to maintain backlinks and other beneficial SEO features.
Whenever you republish revised articles, it's a good idea to share them on social media , just like any other new article, to increase engagement.
Pro Tip: Another option is to combine several thematically related outdated articles into one updated ultimate guide and redirect all traffic from the old pages to the new ones. Especially if the old pages are well-visited, you won't lose any of that traffic in the end.
When to publish new content
A good example of a topic that requires regular new content is any article that lists and explains trends around a certain topic. Topics such as fashion, or even online marketing , SEO or PPC advertising change quite dynamically over time, and for example, SEO tips for 2022 will be different from SEO tips for 2017.
To keep the topic fresh, it's a good idea to write a brand new article each time you introduce current topics and discuss the latest developments. Another reason for doing this is so you can optimize for a current keyword, such as "PPC tricks for [current year]."
This method is best for “evergreen” topics that have ghana phone number data long-term value to your audience, as well as for pages where you want to maintain backlinks and other beneficial SEO features.
Whenever you republish revised articles, it's a good idea to share them on social media , just like any other new article, to increase engagement.
Pro Tip: Another option is to combine several thematically related outdated articles into one updated ultimate guide and redirect all traffic from the old pages to the new ones. Especially if the old pages are well-visited, you won't lose any of that traffic in the end.
When to publish new content
A good example of a topic that requires regular new content is any article that lists and explains trends around a certain topic. Topics such as fashion, or even online marketing , SEO or PPC advertising change quite dynamically over time, and for example, SEO tips for 2022 will be different from SEO tips for 2017.
To keep the topic fresh, it's a good idea to write a brand new article each time you introduce current topics and discuss the latest developments. Another reason for doing this is so you can optimize for a current keyword, such as "PPC tricks for [current year]."