Dynamic Ads on LinkedIn
Posted: Thu Feb 20, 2025 5:31 am
LinkedIn Dynamic Ads are more personalized than standard single image ads or even video ads. They address the LinkedIn member by name and include their profile photo or company name to provide a more personalized experience. The user sees that the ad is specifically targeting them, which makes them feel more connected to you from the start.
A user on a computer will see a dynamic georgia phone number data ad not among all the ads within their channel, but on the right side of the screen, where it will attract their attention much better.
You can customize Dynamic Ads on LinkedIn in a variety of ways to best meet your goals, such as building brand awareness , increasing traffic, and converting leads by showcasing your products, services, events, and more.
Dynamic ad formats
Dynamic ads come in two main formats that are typically used for B2B clients: Follower Ads and Spotlight Ads. They can be used across your marketing funnel to better connect with your target audience at different stages of their user journey.
At the top of the funnel, you can use Follower Ads to build brand awareness and improve engagement, which will help direct members of your target audience and turn them into active followers of your business page. For leads in the middle and bottom of the funnel, you can use Spotlight Ads, which can be used to increase conversions .
A user on a computer will see a dynamic georgia phone number data ad not among all the ads within their channel, but on the right side of the screen, where it will attract their attention much better.
You can customize Dynamic Ads on LinkedIn in a variety of ways to best meet your goals, such as building brand awareness , increasing traffic, and converting leads by showcasing your products, services, events, and more.
Dynamic ad formats
Dynamic ads come in two main formats that are typically used for B2B clients: Follower Ads and Spotlight Ads. They can be used across your marketing funnel to better connect with your target audience at different stages of their user journey.
At the top of the funnel, you can use Follower Ads to build brand awareness and improve engagement, which will help direct members of your target audience and turn them into active followers of your business page. For leads in the middle and bottom of the funnel, you can use Spotlight Ads, which can be used to increase conversions .