Customer Journey
Posted: Thu Feb 20, 2025 5:19 am
When a company manages to align the points of creation and communication based on artificial intelligence and automation, one of the aspects of change indicated by marketing 5.0 arrives: delivering value in the customer journey.
The authors of the book show that the poland mobile database discourse and the product or service delivered by the companies go hand in hand. Therefore, the entire purchasing journey needs to express the sentimental values that the product or service represents.
This is why personalized information collection channels are so fundamental, after all, they can transparently outline the consumer profile based on the traces they leave throughout their journey through digital media.
This way, it is possible to deliver personalized ads that directly address the customer's needs and desires. And all this communication, as indicated by marketing 5.0, needs to have connections with the younger generations.
The authors recognize that those who hold economic power in households are still baby boomers and generation X, but those who drive purchasing choices in families are younger generations, who are concerned about social, environmental and governance issues.
Kotler, Kartajaya and Setiawan highlight the challenge of this generational crossover, but reaffirm the need to communicate with the desires of younger people, who end up guiding the concerns of their families and society as a whole.
The authors of the book show that the poland mobile database discourse and the product or service delivered by the companies go hand in hand. Therefore, the entire purchasing journey needs to express the sentimental values that the product or service represents.
This is why personalized information collection channels are so fundamental, after all, they can transparently outline the consumer profile based on the traces they leave throughout their journey through digital media.
This way, it is possible to deliver personalized ads that directly address the customer's needs and desires. And all this communication, as indicated by marketing 5.0, needs to have connections with the younger generations.
The authors recognize that those who hold economic power in households are still baby boomers and generation X, but those who drive purchasing choices in families are younger generations, who are concerned about social, environmental and governance issues.
Kotler, Kartajaya and Setiawan highlight the challenge of this generational crossover, but reaffirm the need to communicate with the desires of younger people, who end up guiding the concerns of their families and society as a whole.