What are the 6 possible ways to identify innovative value?
Posted: Thu Feb 20, 2025 5:07 am
Based on the analyses carried out by the book's researchers, 6 paths were identified to create innovative values and identify new markets. They are:
1. Analyze groups of companies that operate in the same niche
That they are relevant and have similar strategies, such as pharmacy chains or fitness centers, which can help generate value outside of that standard.
2. Analyze companies that offer alternative products
They have different forms and functions, which end up serving the original audience. This allows us to rethink values that direct competitors do not offer.
3. Study the buyer chain
What is particularly interesting when there are sales intermediaries is that instead of focusing on a single audience, you can discover new opportunities and interested parties.
4. Conduct an analysis of complementary services
How to change the design of a product with values that a certain audience believes in , such as recycling for example.
5. Analyze the temporal context and anticipate the needs of buyers
As was the case for Apple in the case of iTunes, as the growth of illegal music downloads was on the rise.
6. Consider functional and emotional stimuli
Those who provide the service or product and reinvent switzerland mobile database them according to what is relevant to the public.
A coffee shop in a residential neighborhood is an invitation to slow, hearty food, but this model would not work in a fast-paced shopping center that requires, above all, agility.
What are the stages for its implementation?
It is possible to use one or all of the paths to carry out this process several times until the innovative value developed is satisfactory for the moment.
From there, the next 4 steps will lead to the implementation of the Blue Ocean strategy.
1. Visual awareness
In this step, the business or strategy is compared to other direct competitors and points for improvement and differentials that need to be addressed are highlighted.
2. Visual exploration
With the information from the previous step and the possible paths for developing an innovative value, the visual exploration aims to create the element that will be explored as a differential.
1. Analyze groups of companies that operate in the same niche
That they are relevant and have similar strategies, such as pharmacy chains or fitness centers, which can help generate value outside of that standard.
2. Analyze companies that offer alternative products
They have different forms and functions, which end up serving the original audience. This allows us to rethink values that direct competitors do not offer.
3. Study the buyer chain
What is particularly interesting when there are sales intermediaries is that instead of focusing on a single audience, you can discover new opportunities and interested parties.
4. Conduct an analysis of complementary services
How to change the design of a product with values that a certain audience believes in , such as recycling for example.
5. Analyze the temporal context and anticipate the needs of buyers
As was the case for Apple in the case of iTunes, as the growth of illegal music downloads was on the rise.
6. Consider functional and emotional stimuli
Those who provide the service or product and reinvent switzerland mobile database them according to what is relevant to the public.
A coffee shop in a residential neighborhood is an invitation to slow, hearty food, but this model would not work in a fast-paced shopping center that requires, above all, agility.
What are the stages for its implementation?
It is possible to use one or all of the paths to carry out this process several times until the innovative value developed is satisfactory for the moment.
From there, the next 4 steps will lead to the implementation of the Blue Ocean strategy.
1. Visual awareness
In this step, the business or strategy is compared to other direct competitors and points for improvement and differentials that need to be addressed are highlighted.
2. Visual exploration
With the information from the previous step and the possible paths for developing an innovative value, the visual exploration aims to create the element that will be explored as a differential.