Process automation
Posted: Thu Feb 20, 2025 4:55 am
Before you start producing content that will attract users, it is important to have all the necessary tools to carry out the strategy.
For your educational Inbound Marketing strategy you will need the following:
a CMS , the platform where you will manage your content;
a software to help you with SEO;
a platform to schedule your social media posts;
an E-mail Marketing tool;
a CRM for universities , a tool to manage your sales and your clients.
Once you have the necessary resources, you can begin creating content.
Content Marketing
To create your content you must consider the customer's (or student's, in your case) journey and the objectives they have at each stage.
It is important to create content for each phase of this process , but you should always give more space to attraction.
It's time to plan! Choose the topics to be covered based on the information you have gathered so far.
If you prefer to promote careers individually, you spain mobile database can do so by talking about job opportunities, necessary skills, curiosities, interesting facts, experiences, among other topics.
The choice of topics you cover will depend on your target audience, the customer journey, and your goals.
A while ago we made a specific e-book on content strategies for educational institutions. You can download it below!
In Latin America, there are still few universities that invest in this strategy, so it is an excellent opportunity to stand out in your market.
However, one of the most important in Mexico had great results with Content Marketing by partnering with Rock Content. Learn about the success story of Aliat Universities , and find out how they achieved success!
For your educational Inbound Marketing strategy you will need the following:
a CMS , the platform where you will manage your content;
a software to help you with SEO;
a platform to schedule your social media posts;
an E-mail Marketing tool;
a CRM for universities , a tool to manage your sales and your clients.
Once you have the necessary resources, you can begin creating content.
Content Marketing
To create your content you must consider the customer's (or student's, in your case) journey and the objectives they have at each stage.
It is important to create content for each phase of this process , but you should always give more space to attraction.
It's time to plan! Choose the topics to be covered based on the information you have gathered so far.
If you prefer to promote careers individually, you spain mobile database can do so by talking about job opportunities, necessary skills, curiosities, interesting facts, experiences, among other topics.
The choice of topics you cover will depend on your target audience, the customer journey, and your goals.
A while ago we made a specific e-book on content strategies for educational institutions. You can download it below!
In Latin America, there are still few universities that invest in this strategy, so it is an excellent opportunity to stand out in your market.
However, one of the most important in Mexico had great results with Content Marketing by partnering with Rock Content. Learn about the success story of Aliat Universities , and find out how they achieved success!