How and where to apply neuromarketing
Posted: Thu Feb 20, 2025 4:44 am
According to this HBR article , neuromarketing can be applied in two moments;
in defining the problems or items that cameroon mobile database to be discovered through research;
in discovering new solutions to problems related to user experience.
This happens, according to the article, because many of these studies end up being conducted outside of laboratories, which have more robust equipment, and so companies end up opting for simpler solutions such as EEG (electroencephalogram) headphones, combined with eye-tracking technology to capture accurate data on how the brain reacts when presented with certain scenarios.
The Neurobusiness Portal also presents other areas of Marketing in which neuroscience can be applied:
Branding: when creating a new business or even a product, to ensure the attractiveness and good positioning of brand management among the public.
Product design and innovation: especially in the development of new ideas, layouts or packaging to understand the emotional or usability impacts and choices made unconsciously.
Advertising: measuring the impact of advertisements, creating connection points and impressions.
Effectiveness of entertainment: films, series, music and other media products are capable of establishing bonds with the public, which can be mapped and identified.
Decision making: perhaps one of the biggest key points in the application of Neuromarketing, precisely because it is possible to understand what influences people in this process and what their behavior is when consuming products and services.
in defining the problems or items that cameroon mobile database to be discovered through research;
in discovering new solutions to problems related to user experience.
This happens, according to the article, because many of these studies end up being conducted outside of laboratories, which have more robust equipment, and so companies end up opting for simpler solutions such as EEG (electroencephalogram) headphones, combined with eye-tracking technology to capture accurate data on how the brain reacts when presented with certain scenarios.
The Neurobusiness Portal also presents other areas of Marketing in which neuroscience can be applied:
Branding: when creating a new business or even a product, to ensure the attractiveness and good positioning of brand management among the public.
Product design and innovation: especially in the development of new ideas, layouts or packaging to understand the emotional or usability impacts and choices made unconsciously.
Advertising: measuring the impact of advertisements, creating connection points and impressions.
Effectiveness of entertainment: films, series, music and other media products are capable of establishing bonds with the public, which can be mapped and identified.
Decision making: perhaps one of the biggest key points in the application of Neuromarketing, precisely because it is possible to understand what influences people in this process and what their behavior is when consuming products and services.