"You jump, I jump." Community witness design is essential for promoting the game
Posted: Thu Feb 20, 2025 4:41 am
Question: When you buy something online that you have never bought before, what factor is most important to you?
My answer is: community witness. Of course, I will only dare to jump in if someone else does it first. XD When
I shared how to write product copy before , I also emphasized the importance of community testimonials. After all, people tend to avoid risks when making decisions, so products or services that have precedents are always easier to sell. Or if the keyword search is ranked at the front, you will be more confident in finding a good product!
Depending on the person who shared it, community testimony can be divided into several forms:
1. Expert testimony
For products or services that have a certain technical content and cannot be easily namibia mobile database understood by end consumers, it is necessary to rely on credible experts. For example, for products with therapeutic effects or the latest technological research and development, you can use the exposure of doctors, scientific institutions, or some awards to establish authority and trust with consumers.
Image source: University Glasses Official Shopping Mall
The University Ophthalmology Department put information about the medical team and award-winning projects on the page selling lutein, conveying a sense of professionalism.
2. Celebrity Testimonials
This type is suitable for use in consumer electronics, cosmeceuticals, clothing accessories, etc. People tend to project their desired life state onto their favorite celebrities, so through their endorsements or publicity, they can trigger consumers' psychological state of "I also want to be like xxx", thereby leading to purchase transactions.
Image source: KOSE SEKKISEI
3. User Testimonials
If you don't have a big budget to hire a celebrity endorsement, inviting ordinary users to leave ratings, comments, and even upload photos of the product is also a good strategy. It would be even better if users could be segmented into different categories. For example, the hotel booking website Agoda would classify the guests into those travelling alone, as a family, on business trip, etc. This way, different consumers could get feedback from similar customer groups.
My answer is: community witness. Of course, I will only dare to jump in if someone else does it first. XD When
I shared how to write product copy before , I also emphasized the importance of community testimonials. After all, people tend to avoid risks when making decisions, so products or services that have precedents are always easier to sell. Or if the keyword search is ranked at the front, you will be more confident in finding a good product!
Depending on the person who shared it, community testimony can be divided into several forms:
1. Expert testimony
For products or services that have a certain technical content and cannot be easily namibia mobile database understood by end consumers, it is necessary to rely on credible experts. For example, for products with therapeutic effects or the latest technological research and development, you can use the exposure of doctors, scientific institutions, or some awards to establish authority and trust with consumers.
Image source: University Glasses Official Shopping Mall
The University Ophthalmology Department put information about the medical team and award-winning projects on the page selling lutein, conveying a sense of professionalism.
2. Celebrity Testimonials
This type is suitable for use in consumer electronics, cosmeceuticals, clothing accessories, etc. People tend to project their desired life state onto their favorite celebrities, so through their endorsements or publicity, they can trigger consumers' psychological state of "I also want to be like xxx", thereby leading to purchase transactions.
Image source: KOSE SEKKISEI
3. User Testimonials
If you don't have a big budget to hire a celebrity endorsement, inviting ordinary users to leave ratings, comments, and even upload photos of the product is also a good strategy. It would be even better if users could be segmented into different categories. For example, the hotel booking website Agoda would classify the guests into those travelling alone, as a family, on business trip, etc. This way, different consumers could get feedback from similar customer groups.