Readers who see this title may be confused, because I just shared the SEO operation trends in 2017 a few weeks ago , and one of the key points was the enhancement of AMP.
But within a few weeks, people inside Google released the news that AMP might not appear in the first few pages of search results (mobile version first search). Why is that?
Let me give you an example to help you understand:
Suppose you have a website but only have a desktop version and no mobile-friendly website. But you think, “AMP is easier to use anyway,” so you ignore making a mobile version and think that the AMP website will surpass the ranking of your original website because of your efforts. But all this is in vain! Because Google’s Gary Illyes also confirmed that mobile-first searches will prioritize your desktop pages over AMP.
This surprises many SEO operators because it is so illogical! AMP, which was originally designed to be easily viewed on mobile devices, will not appear first in the search results that prioritize mobile versions? !
Thinking about this news again, it is not illogical, because in many cases, AMP does macedonia mobile database not actually bring real traffic to the original website. At most, it can make the article more exposed (which is more beneficial for news media and product launches). So it is actually quite reasonable to think from the perspective of indexing.
The algorithm of Google search engine changes rapidly, so marketers should always pay close attention to SEO news, so as not to spend time and effort only to achieve nothing in the end!
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