What is a SOMOLO consumer? ? Have you heard of this term? ? In fact, this word originates from the change in shopping behavior of the new generation of consumers, which has become social, mobile and local.
social+mobile+local customers
When SOMOLO consumers complete the process of purchasing products, they nigeria mobile database will be influenced by social networks, mobile devices, and local store information, which makes their shopping behavior social, mobile, and local.
Social
Consumers will...
． Rely on other people's discussions about the product on social networking sites
． Initiate group buying on social networking sites
． After purchasing and using the product, I will share my experience with people in my online social circle.
customers would refer to the comments on social media
Mobile
Consumers will...
． View other people's comments on products on social media through mobile devices
． Use your mobile device to check product information anytime, anywhere
． After ordering, use your mobile device to check your shopping list
customers would use mobile devices to check items
Local
Consumers will...
． Check the nearest store's inventory and price
． Use the map to find the nearest store
． Purchase services or products from local stores
customers would look after the stores around their area
Therefore, in order to capture such consumers, you must make some adjustments in your marketing strategy.
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