6. The depth of the change of consciousness
Posted: Thu Feb 20, 2025 4:13 am
Advertising seeks to make you recognize a need, propaganda seeks to change your state of consciousness.
Yes, I know it sounds like a conspiracy theory, but propaganda is actually very useful too, so let's look at an example of both working together.
For example, the measles outbreak that is being experienced in some Latin American countries due to the anti-vaccine movement.
At a political level, it was necessary to reaffirm a truth that would show the effects on public health, a campaign of reflection on the importance of vaccinating ourselves and our children.
At the same time, the government had to purchase vaccines and publicize the times and places where they would be distributed to the population.
The dark side of propaganda
This part may sound a little ugly because what we are going to say is very delicate, but basically propaganda manipulates ideas to achieve its objectives.
This is where the sad fame of Paul Joseph Goebbels (Minister for Public Enlightenment and Propaganda of the Third Reich and one of Hitler's closest collaborators) comes from, who sought to justify ethnic hatred through false scientific theories.
The 11 principles of propaganda that we must forget
There are 11 principles of propaganda created by Goebbels, which we will not reproduce here, nor should they ever be reproduced, in which he establishes a macabre process of constructing truths. Why do we mention them then?
Just so you know that these principles are, pakistan mobile database unfortunately, widely used in the creation of fake news, one of the great problems of our time.
The bad publicity of propaganda
We have reached the end of an atypical article with a lot of history that always takes us to a sad memory of not-so-distant times when propaganda was discredited when it was used by people of dubious morals.
Fortunately, today we know that when used well, propaganda is a great tool, just as advertising, when done following good practices, is an art that, in addition to selling, entertains, educates and communicates.
And now that you know a little more about the difference between propaganda and advertising, download our free ebook on the concepts and applications of advertising and become an expert on the subject.
Yes, I know it sounds like a conspiracy theory, but propaganda is actually very useful too, so let's look at an example of both working together.
For example, the measles outbreak that is being experienced in some Latin American countries due to the anti-vaccine movement.
At a political level, it was necessary to reaffirm a truth that would show the effects on public health, a campaign of reflection on the importance of vaccinating ourselves and our children.
At the same time, the government had to purchase vaccines and publicize the times and places where they would be distributed to the population.
The dark side of propaganda
This part may sound a little ugly because what we are going to say is very delicate, but basically propaganda manipulates ideas to achieve its objectives.
This is where the sad fame of Paul Joseph Goebbels (Minister for Public Enlightenment and Propaganda of the Third Reich and one of Hitler's closest collaborators) comes from, who sought to justify ethnic hatred through false scientific theories.
The 11 principles of propaganda that we must forget
There are 11 principles of propaganda created by Goebbels, which we will not reproduce here, nor should they ever be reproduced, in which he establishes a macabre process of constructing truths. Why do we mention them then?
Just so you know that these principles are, pakistan mobile database unfortunately, widely used in the creation of fake news, one of the great problems of our time.
The bad publicity of propaganda
We have reached the end of an atypical article with a lot of history that always takes us to a sad memory of not-so-distant times when propaganda was discredited when it was used by people of dubious morals.
Fortunately, today we know that when used well, propaganda is a great tool, just as advertising, when done following good practices, is an art that, in addition to selling, entertains, educates and communicates.
And now that you know a little more about the difference between propaganda and advertising, download our free ebook on the concepts and applications of advertising and become an expert on the subject.