7 Effective Online Marketing Strategies for Small Businesses That Bring Real Results
Posted: Wed Feb 19, 2025 10:45 am
How do you know an online marketing strategy is effective for your business as a marketer?
Some say they follow what the industry leaders are doing. They love to jump on the bandwagon whenever trends emerge. If TikTok is trending, they’re there.
Some say they stick to strategies that fit within their marketing budget. It costs little to post on social media or publish a blog.
Others advise that you need to integrate all of your marketing strategies at once. It’s not enough to just publish a blog, do a podcast, record a YouTube video, or make a reel of that content. These are the “repurpose all of your content” marketers.
However, some of these strategies don’t even resonate with your customers. The surest way to find out which marketing strategy will bring you the best results is to conduct audience research .
Writing blog posts, doing SEO, and creating topic clusters will be useless to customers who lebanon mobile database aren't looking for solutions to their problems online.
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For example, most customers may not search the Internet for problems with their car and instead rely on recommendations from friends, family, or the local dealership for reliable auto repair shops.
So what good does a local auto repair shop do by repurposing content across platforms?
Will people recognize your brand?
Yes, but that's all you get. I'm not traveling for hours just to get a haircut.
Don't just go by what industry experts are saying, always check with your customers.
With that in mind, let’s look at 7 tried and true marketing strategies that can resonate with your audience and customers.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
These seven small business marketing strategies are effective for generating leads and sales: audience research, content marketing, search engine optimization (SEO), email marketing, paid advertising, social media marketing, and direct mail marketing.
Target audience research
The central idea behind audience research is to know who your audience is, where they hang out and consume content, and what they expect from your company.
This should be your company's springboard for all marketing ideas and strategies.
Most marketers ignore audience research because they believe it’s a waste of time, but that’s far from the truth.
Conducting audience research takes the guesswork out of marketing.
With audience research, you know what your audience wants, how they want it, and when they want it. You also make better marketing decisions and build a strong relationship with your audience.
Another reason why you should do target audience research is to learn about the right marketing channels for your customers.
For example, most Gen Z and Millennials consume more video-based content compared to older generations. Most Baby Boomers prefer to stick with text-based content.
Therefore, creating Instagram reels, Tiktok videos, and YouTube shorts is beneficial for sneaker sellers selling online.
Some say they follow what the industry leaders are doing. They love to jump on the bandwagon whenever trends emerge. If TikTok is trending, they’re there.
Some say they stick to strategies that fit within their marketing budget. It costs little to post on social media or publish a blog.
Others advise that you need to integrate all of your marketing strategies at once. It’s not enough to just publish a blog, do a podcast, record a YouTube video, or make a reel of that content. These are the “repurpose all of your content” marketers.
However, some of these strategies don’t even resonate with your customers. The surest way to find out which marketing strategy will bring you the best results is to conduct audience research .
Writing blog posts, doing SEO, and creating topic clusters will be useless to customers who lebanon mobile database aren't looking for solutions to their problems online.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
For example, most customers may not search the Internet for problems with their car and instead rely on recommendations from friends, family, or the local dealership for reliable auto repair shops.
So what good does a local auto repair shop do by repurposing content across platforms?
Will people recognize your brand?
Yes, but that's all you get. I'm not traveling for hours just to get a haircut.
Don't just go by what industry experts are saying, always check with your customers.
With that in mind, let’s look at 7 tried and true marketing strategies that can resonate with your audience and customers.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
These seven small business marketing strategies are effective for generating leads and sales: audience research, content marketing, search engine optimization (SEO), email marketing, paid advertising, social media marketing, and direct mail marketing.
Target audience research
The central idea behind audience research is to know who your audience is, where they hang out and consume content, and what they expect from your company.
This should be your company's springboard for all marketing ideas and strategies.
Most marketers ignore audience research because they believe it’s a waste of time, but that’s far from the truth.
Conducting audience research takes the guesswork out of marketing.
With audience research, you know what your audience wants, how they want it, and when they want it. You also make better marketing decisions and build a strong relationship with your audience.
Another reason why you should do target audience research is to learn about the right marketing channels for your customers.
For example, most Gen Z and Millennials consume more video-based content compared to older generations. Most Baby Boomers prefer to stick with text-based content.
Therefore, creating Instagram reels, Tiktok videos, and YouTube shorts is beneficial for sneaker sellers selling online.