SEO tasks: What does an SEO manager (m/f/d) do?
Posted: Wed Feb 19, 2025 9:10 am
Search engine optimization has changed significantly in recent years. This has also changed the work of SEO managers and SEO managers. In this article, I would like to give an overview of the most important tasks of an SEO manager in tactical and strategic search engine optimization. At the end of the article, I will provide a list of the most important SEO tasks with over 100 selected further reading tips for download.
The challenges for an SEO manager (m/f/d)
The biggest challenge for an SEO manager, both in the agency and in-house, is to act proactively as an interface between management , IT , web design , editorial , marketing , PR and graphics . It is important argentina cell phone number list to always keep the different interests of these stakeholders in mind. As an SEO, you are always dependent on the cooperation of colleagues from the various specialist departments, because a large part of the implementation is not done by the SEO manager himself.
SEO managers spend a large part of their work analyzing and formulating recommendations for action for the various "implementers." If you don't have these parties on your side, you have a problem. This requires diplomacy and empathy. If you give the impression that you are encroaching too far into the territory of the respective area, you can expect resistance.
Many SEOs I have met are lone wolves. Such types will always have a hard time finding their way around the corporate hierarchy and politics.
In-house SEO managers who are new to a company are particularly busy in the initial phase identifying, educating and training interest groups and building bridges.
In my experience, the following tasks of an SEO manager are the most important. I have also listed these for the various "implementers".
The challenges for an SEO manager (m/f/d)
The biggest challenge for an SEO manager, both in the agency and in-house, is to act proactively as an interface between management , IT , web design , editorial , marketing , PR and graphics . It is important argentina cell phone number list to always keep the different interests of these stakeholders in mind. As an SEO, you are always dependent on the cooperation of colleagues from the various specialist departments, because a large part of the implementation is not done by the SEO manager himself.
SEO managers spend a large part of their work analyzing and formulating recommendations for action for the various "implementers." If you don't have these parties on your side, you have a problem. This requires diplomacy and empathy. If you give the impression that you are encroaching too far into the territory of the respective area, you can expect resistance.
Many SEOs I have met are lone wolves. Such types will always have a hard time finding their way around the corporate hierarchy and politics.
In-house SEO managers who are new to a company are particularly busy in the initial phase identifying, educating and training interest groups and building bridges.
In my experience, the following tasks of an SEO manager are the most important. I have also listed these for the various "implementers".