10 Biggest SEO Trends to Watch in 2024
Posted: Wed Feb 19, 2025 7:03 am
While many digital marketing experts try to predict SEO trends every year, no one ever gets it right. Past trends have proven to be wrong, and algorithms can change at any moment, leaving marketers scrambling to keep up.
A great example is how AI content has been taking the world by storm since July 2022. No one predicted it would happen as quickly as it has.
Despite this, trend forecasting is still valuable for staying on top of the digital landscape. As el salvador mobile database we look ahead to the future of SEO in 2023, approach these predictions critically and adapt willingly as new data and technology trends emerge.
With that in mind, I believe there are a few trends that will be important for SEO professionals to watch in 2023 and 2024.
SEO chart
1. High demand for AI and machine learning in SEO
McKinsey research claims that AI adoption has more than doubled in the last five years, and the presence of AI and ML in the SEO industry is no different.
Artificial intelligence refers to the development of computer systems that perform tasks that require human intelligence, such as problem-solving, learning, and decision-making. On the other hand, machine learning (ML) is a subset of AI that focuses on creating algorithms that allow computers to learn from data and improve their performance over time without explicit programming.
A great example is how AI content has been taking the world by storm since July 2022. No one predicted it would happen as quickly as it has.
Despite this, trend forecasting is still valuable for staying on top of the digital landscape. As el salvador mobile database we look ahead to the future of SEO in 2023, approach these predictions critically and adapt willingly as new data and technology trends emerge.
With that in mind, I believe there are a few trends that will be important for SEO professionals to watch in 2023 and 2024.
SEO chart
1. High demand for AI and machine learning in SEO
McKinsey research claims that AI adoption has more than doubled in the last five years, and the presence of AI and ML in the SEO industry is no different.
Artificial intelligence refers to the development of computer systems that perform tasks that require human intelligence, such as problem-solving, learning, and decision-making. On the other hand, machine learning (ML) is a subset of AI that focuses on creating algorithms that allow computers to learn from data and improve their performance over time without explicit programming.