Setting up a lead magnet in an active campaign
Posted: Wed Feb 19, 2025 6:42 am
A lead magnet campaign can only be successful if it is part of a comprehensive marketing strategy . As part of this, you can try behavioral targeting , for example .
What if someone whose address you already have in your database is interested in your new bonus ? They are a regular newsletter subscriber, so it is not desirable for them to receive a welcome email. This can also be solved in the marketing tool.
First, add a special tag to your contacts in your active campaign . Then, set a condition that distinguishes between subscribers and new leads. Simply add an “if else” action to your flow that asks: “Does the contact meet the following conditions?” If the contact has the given tag , the lead magnet is sent to them and the automation ends. Otherwise, they receive a bonus and a welcome oman phone number data email—and the tag is automatically assigned to them for next time.
Setting up a lead magnet in an active campaign
Source: contentchampion.com
Mark
Working with tags is beneficial in many ways . Tag not only contacts, but entire campaigns. Thanks to this
you will get quite accurate statistics on the success of individual campaigns,
you will be able to evaluate the number of transactions and the conversion rate,
you can use A/B email testing.
Repetition is the mother of wisdom, so thirdly: a lead magnet campaign is part of an effective marketing strategy that must "run like clockwork" to be successful. Every step must be related to the next, every action must provoke a reaction. Don't forget to also look for new ways and means to take your strategy to the next level .
What if someone whose address you already have in your database is interested in your new bonus ? They are a regular newsletter subscriber, so it is not desirable for them to receive a welcome email. This can also be solved in the marketing tool.
First, add a special tag to your contacts in your active campaign . Then, set a condition that distinguishes between subscribers and new leads. Simply add an “if else” action to your flow that asks: “Does the contact meet the following conditions?” If the contact has the given tag , the lead magnet is sent to them and the automation ends. Otherwise, they receive a bonus and a welcome oman phone number data email—and the tag is automatically assigned to them for next time.
Setting up a lead magnet in an active campaign
Source: contentchampion.com
Mark
Working with tags is beneficial in many ways . Tag not only contacts, but entire campaigns. Thanks to this
you will get quite accurate statistics on the success of individual campaigns,
you will be able to evaluate the number of transactions and the conversion rate,
you can use A/B email testing.
Repetition is the mother of wisdom, so thirdly: a lead magnet campaign is part of an effective marketing strategy that must "run like clockwork" to be successful. Every step must be related to the next, every action must provoke a reaction. Don't forget to also look for new ways and means to take your strategy to the next level .