What trend report can your SaaS brand be recognized for year over year?
Posted: Thu Dec 05, 2024 10:57 am
This may sound like a lot of effort, but it will pay for itself in increased domain authority and help increase organic traffic to your site. Perhaps target newer long-tail keywords when creating guest post content .
It's worth building a long-term relationship with site owners who value quality and are willing to help you get links.
However, it’s worth noting that searching for links this way requires going back and forth, there are delays in getting your content published, and sometimes your links can get deleted after all this effort.
Many SaaS businesses use SEO tools and services that provide guest blogging services using existing connections they can leverage.
However, it should be noted that searching for links can be time-consuming.
But the process is pretty straightforward. Identify sites that are relevant to your industry and target audience. Craft personalized outreach emails with a cold email builder and talk about the benefits of collaborating with each other. Build great, meaningful relationships for link placements. Explore professional link building services for a streamlined approach and faster results. These services offer established networks that ease outreach challenges and efficiently grow your online presence. Whether it’s through direct outreach or professional services, the goal is the same: grow connections and increase digital authority.
Generate trend reports
The post from Venngage that keeps getting a lot of links is their post on the 8 Biggest Design Trends for 2020.
biggest graphic design trends
How did they get so many links to this post? Did it come armenia mobile phone numbers database from relationships and high-quality guest posts? I don’t think that’s what’s happening here. When I look at the link profile, I see that writing about trends helps them rank higher for that term and get links naturally.
They have researched this topic extensively and this article is over 13000 words long. Doing competitor research this way makes many things possible.
Then, they multiplied their SaaS strategy by creating custom infographics for people who wanted to use the product.
Creating quality YouTube videos that got over 50,000 views talking about these graphic design trends was another big part of the picture.
They updated the URL each year to match the current year’s design trends. By doing this, they increased the number of domains linking to the URL and their search rankings.
referring pages
Publish podcasts
Search engines won’t discover your site from a podcast, but podcasts are a great way to raise awareness for your brand.
To create a podcast that resonates with your target audience, rely on web scraping solutions that give you access to valuable data collected from various sources that help you understand your target audience better and therefore produce podcasts that they would be interested in.
On the other hand, it is quite surprising to hear that podcasts are not only raising awareness but also a heavy SaaS link building tactic.
This is what we'll do.
It works similarly to guest blogging. When you speak on a podcast, they publish it on their site and then add backlinks to the websites you mentioned.
Here’s how HubSpot created links to their podcast show after interviewing their VP of marketing.
The biggest advantage is that you don't have to put in as much effort as you would for guest posting.
Product placements
Product placement links are when people place pieces of your product on your site. When people place contact forms in Typeform, they create a link back to Typeform’s contact form builder.
typeform - embed contact forms
Source: Typeform
This is to create a widget link.
When selling SaaS products and thinking about product placements, you can turn to vetted developers as they help turn your ideas into real products.
Conduct Collection Studies
SaaS businesses use great techniques like roundups and resource page linking to publish collections of tools or resources on specific topics.
Here is an example:
20+ Absolutely Top Digital Marketing Tools You Need to Try in 2023
Source: Brand24
The example above is from brand24, a site in the SaaS social media space.
Avoiding Black Hat SEO Techniques
While link building is very important, it is also crucial to stay away from black hat SEO practices like buying links or participating in link schemes. Search engines penalize websites that engage in such activities, causing serious damage to your SaaS site’s reputation and rankings.
Badges
Badges are similar to widget linking. Badge linking has been successfully implemented by G2, which includes rankings of software companies.
If you want to add a shoutout to your link profile, look no further than G2 because the best sites add the G2 badge to their sites and increase social proof.
Get Paid Rights - g2
Source G2
Additionally, Customer Success Managers at G2 are encouraged to ask others to add the G2 badge to their sites and link to G2.
Another great example of badge linking is Mixpanel, which gives you extra usage on their plan if you add their badge and link to your site’s footer. This is a great strategy.
Not only that, they periodically run a scan to check if a website has removed the badge and based on the results, they downgrade the usage plan for that particular account.
Conclusion
Link building continues to be a vital aspect of SEO for SaaS sites in 2023. By implementing effective link building strategies, such as producing high-quality intent- driven content, leveraging social media, and networking with industry peers, you can increase your site’s online visibility and drive organic traffic. Remember to follow search engine guidelines and always focus on providing value to your audience.
FAQ
1. Is link building still relevant for SaaS sites in 2023?
Yes, link building remains crucial for SaaS sites in 2023. Quality backlinks help improve search engine rankings and increase organic traffic, while also bringing you new leads.
2. How long does it take to see results from your link building efforts?
The time it takes to see results from your link building efforts can vary depending on a variety of factors, including the competitiveness of your niche and the effectiveness of your strategies. In general, it takes a few weeks to a few months to see noticeable improvements.
3. Can I create links without creating content?
While it is possible to gain some links without creating content, focusing on producing valuable and shareable content significantly increases your chances of attracting quality backlinks.
4. Should I focus on quantity or quality when building links?
When building links, quality should always be prioritized over quantity. A single high-quality, relevant backlink can be more valuable than a large number of low-quality links.
It's worth building a long-term relationship with site owners who value quality and are willing to help you get links.
However, it’s worth noting that searching for links this way requires going back and forth, there are delays in getting your content published, and sometimes your links can get deleted after all this effort.
Many SaaS businesses use SEO tools and services that provide guest blogging services using existing connections they can leverage.
However, it should be noted that searching for links can be time-consuming.
But the process is pretty straightforward. Identify sites that are relevant to your industry and target audience. Craft personalized outreach emails with a cold email builder and talk about the benefits of collaborating with each other. Build great, meaningful relationships for link placements. Explore professional link building services for a streamlined approach and faster results. These services offer established networks that ease outreach challenges and efficiently grow your online presence. Whether it’s through direct outreach or professional services, the goal is the same: grow connections and increase digital authority.
Generate trend reports
The post from Venngage that keeps getting a lot of links is their post on the 8 Biggest Design Trends for 2020.
biggest graphic design trends
How did they get so many links to this post? Did it come armenia mobile phone numbers database from relationships and high-quality guest posts? I don’t think that’s what’s happening here. When I look at the link profile, I see that writing about trends helps them rank higher for that term and get links naturally.
They have researched this topic extensively and this article is over 13000 words long. Doing competitor research this way makes many things possible.
Then, they multiplied their SaaS strategy by creating custom infographics for people who wanted to use the product.
Creating quality YouTube videos that got over 50,000 views talking about these graphic design trends was another big part of the picture.
They updated the URL each year to match the current year’s design trends. By doing this, they increased the number of domains linking to the URL and their search rankings.
referring pages
Publish podcasts
Search engines won’t discover your site from a podcast, but podcasts are a great way to raise awareness for your brand.
To create a podcast that resonates with your target audience, rely on web scraping solutions that give you access to valuable data collected from various sources that help you understand your target audience better and therefore produce podcasts that they would be interested in.
On the other hand, it is quite surprising to hear that podcasts are not only raising awareness but also a heavy SaaS link building tactic.
This is what we'll do.
It works similarly to guest blogging. When you speak on a podcast, they publish it on their site and then add backlinks to the websites you mentioned.
Here’s how HubSpot created links to their podcast show after interviewing their VP of marketing.
The biggest advantage is that you don't have to put in as much effort as you would for guest posting.
Product placements
Product placement links are when people place pieces of your product on your site. When people place contact forms in Typeform, they create a link back to Typeform’s contact form builder.
typeform - embed contact forms
Source: Typeform
This is to create a widget link.
When selling SaaS products and thinking about product placements, you can turn to vetted developers as they help turn your ideas into real products.
Conduct Collection Studies
SaaS businesses use great techniques like roundups and resource page linking to publish collections of tools or resources on specific topics.
Here is an example:
20+ Absolutely Top Digital Marketing Tools You Need to Try in 2023
Source: Brand24
The example above is from brand24, a site in the SaaS social media space.
Avoiding Black Hat SEO Techniques
While link building is very important, it is also crucial to stay away from black hat SEO practices like buying links or participating in link schemes. Search engines penalize websites that engage in such activities, causing serious damage to your SaaS site’s reputation and rankings.
Badges
Badges are similar to widget linking. Badge linking has been successfully implemented by G2, which includes rankings of software companies.
If you want to add a shoutout to your link profile, look no further than G2 because the best sites add the G2 badge to their sites and increase social proof.
Get Paid Rights - g2
Source G2
Additionally, Customer Success Managers at G2 are encouraged to ask others to add the G2 badge to their sites and link to G2.
Another great example of badge linking is Mixpanel, which gives you extra usage on their plan if you add their badge and link to your site’s footer. This is a great strategy.
Not only that, they periodically run a scan to check if a website has removed the badge and based on the results, they downgrade the usage plan for that particular account.
Conclusion
Link building continues to be a vital aspect of SEO for SaaS sites in 2023. By implementing effective link building strategies, such as producing high-quality intent- driven content, leveraging social media, and networking with industry peers, you can increase your site’s online visibility and drive organic traffic. Remember to follow search engine guidelines and always focus on providing value to your audience.
FAQ
1. Is link building still relevant for SaaS sites in 2023?
Yes, link building remains crucial for SaaS sites in 2023. Quality backlinks help improve search engine rankings and increase organic traffic, while also bringing you new leads.
2. How long does it take to see results from your link building efforts?
The time it takes to see results from your link building efforts can vary depending on a variety of factors, including the competitiveness of your niche and the effectiveness of your strategies. In general, it takes a few weeks to a few months to see noticeable improvements.
3. Can I create links without creating content?
While it is possible to gain some links without creating content, focusing on producing valuable and shareable content significantly increases your chances of attracting quality backlinks.
4. Should I focus on quantity or quality when building links?
When building links, quality should always be prioritized over quantity. A single high-quality, relevant backlink can be more valuable than a large number of low-quality links.