A staple for lead generation.
Posted: Thu Dec 05, 2024 10:45 am
Email marketing platforms make sending your newsletters and email campaigns a breeze. But how do you know which one to go for and what features you’ll need? To help you decide, we’ve rounded up some of the best emailing services for small businesses.
What to look for in a good email marketing platform
The best email marketing platforms will equip you with tools like intuitive email builders, email templates, and ways to personalize emails. They also offer advanced features like segmentation and automation to help you engage subscribers and strengthen customer relationships. Finally, each service should have a strong infrastructure to make sure your emails get delivered.
Features to look for:
Email lists. Creating email lists is a must-have. From there, you list of israel cell phone numbers should be able to easily create campaigns to target your lists (like “newsletter subscribers”). Good email list management will help you send emails that are relevant to different audiences and get your emails in the inbox.
Signup forms. Signup forms are placed on your website and social media to find new leads and build your email list.
Customer segmentation. Your email marketing service should also help you target specific audiences and interest groups. Use segmentation to further tailor your marketing campaigns for higher success.
Transactional emails. Payment confirmations, shipping updates, password resets — these are all non-promotional messages that are also important for your customers’ well-being and help things run smoothly.
Email automation workflows. When managing hundreds or even thousands of contacts, it’ll be nearly impossible to send out campaigns without automation. Trigger emails at the perfect time in response to customer actions or needs.
Need to onboard new subscribers? Automate welcome emails. Are customers leaving items in their carts? Automate an abandoned cart sequence. Automation workflows can get as complex as you want and keep contacts engaged without extra effort on your part.
SMTP server. The best platforms for email marketing have their own SMTP servers and offer high deliverability. It means your emails land in the inbox and not in spam. This is essential for sending bulk campaigns.
Integration with your other apps. Is your website on WordPress? Do you use Shopify or WooCommerce? Plugins help you connect to third-party tools and can increase the functionality of your email marketing service.
Good to know: If you’re looking to grow your reach and support your email marketing strategy with multichannel campaigns, contact management, and meetings and payment solutions, look for an email marketing service that is part of a CRM.
What to look for in a good email marketing platform
The best email marketing platforms will equip you with tools like intuitive email builders, email templates, and ways to personalize emails. They also offer advanced features like segmentation and automation to help you engage subscribers and strengthen customer relationships. Finally, each service should have a strong infrastructure to make sure your emails get delivered.
Features to look for:
Email lists. Creating email lists is a must-have. From there, you list of israel cell phone numbers should be able to easily create campaigns to target your lists (like “newsletter subscribers”). Good email list management will help you send emails that are relevant to different audiences and get your emails in the inbox.
Signup forms. Signup forms are placed on your website and social media to find new leads and build your email list.
Customer segmentation. Your email marketing service should also help you target specific audiences and interest groups. Use segmentation to further tailor your marketing campaigns for higher success.
Transactional emails. Payment confirmations, shipping updates, password resets — these are all non-promotional messages that are also important for your customers’ well-being and help things run smoothly.
Email automation workflows. When managing hundreds or even thousands of contacts, it’ll be nearly impossible to send out campaigns without automation. Trigger emails at the perfect time in response to customer actions or needs.
Need to onboard new subscribers? Automate welcome emails. Are customers leaving items in their carts? Automate an abandoned cart sequence. Automation workflows can get as complex as you want and keep contacts engaged without extra effort on your part.
SMTP server. The best platforms for email marketing have their own SMTP servers and offer high deliverability. It means your emails land in the inbox and not in spam. This is essential for sending bulk campaigns.
Integration with your other apps. Is your website on WordPress? Do you use Shopify or WooCommerce? Plugins help you connect to third-party tools and can increase the functionality of your email marketing service.
Good to know: If you’re looking to grow your reach and support your email marketing strategy with multichannel campaigns, contact management, and meetings and payment solutions, look for an email marketing service that is part of a CRM.