Benchmarks. It’s a good sign when the company does its own research and shares it publicly. It’s even better when such benchmarks include research methodology: what data is collected, who it’s collected from and how, how it's analyzed, and how the rates are calculated.Marketing news. Aside from featured material, the online marketing blog should tell about the recent news of the digital marketing world. New customer policies (CCPA, LGPD), innovations by email clients (Quieter Permission by Gmail), technological updates (AMP support for mobiles) – blog articles should help a marketer keep up to date with modern changes.
Case studies. Case studies not only work as a testimonial of the platform’s credibility, but argentina phone number library they also provide valuable data on the practical implementation of this or that marketing practices.Quality guest authors. Since you can’t be an expert in everything, an article by a guest author is a good way to get professional expertise on more topics.Credits. Although this characteristic goes the last but one, I believe it’s one of the most important blog article features. Links to the mentioned reports or articles, images with sources and redirection to profiles of the quoted authors make a blog article a professional piece of writing and help the reader navigate the info more easily.
Regular posts. A consistent post schedule tells you that this blog is alive and is updated in real time. If you see that articles are published irregularly and without a distinct schedule, such a blog won't be of much use for your marketing exploration. Best Email Marketing Blogs that Deserve Your AttentionAnd now let's see what exact blogs meet the above criteria and deserve to be followed and subscribed to. Our BlogOur BlogOur BlogYes, it may be a bit immodest on my part to put our blog first in my very own list, but this is the article on the best marketing resources, right, and we’re one of them.
Behavioral Triggers for Better Email Campaigns
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